Super Bowl 2018 Preview: The Ultimate Must-Attend Celebrity Marketing Events of the Week

Super Bowl 2018 is about to hit Minneapolis, and there are many red carpet events that all stars and Twin Cities socialites will want to attend. On Friday, Feb. 2nd, Rolling Stone Live: MINNEAPOLIS will take over the International Market Square and will feature performances by Migos, 21 Savage, T-Pain, and more! This year’s event is produced by Talent Resources Sports, a full-service sports marketing and experiential events agency.

Presented by Mercedes-Benz, Rolling Sone Live: MINNEAPOLIS will feature an exquisite atrium with more than 4 floors of luxurious vantage points to view the stage. For the first time, Rolling Stone is partnering with global music and entertainment platform, TIDAL, to livestream the highly anticipated performances. Mercedes-Benz will also be showcasing their highly anticipated all-new 2019 G500 and their other brand new vehicles.

On Saturday, Feb. 3rd, Talent Resources Sports is also partnering with Playboy to present their annual Big Game Weekend Party. Big name stars and influencers will flock to this prestigious celebration to see a live performance by DJ Snoopadelic, aka Snoop Dogg (who will be hosting the event), playmates, and other attractions. The gorgeous venue will also feature state of the art audio and visual technology, making it the ultimate party destination for Playboy’s Big Game Weekend Party.

About Talent Resources Sports:

Talent Resources Sports (TRS), a business entity within Talent Resources, facilitates a wide variety of athlete engagements including product placement, personal appearances, and long-term brand endorsements. TRS works with corporate clients to integrate athlete-driven campaigns into an overall marketing strategy. TRS partners with properties and lifestyle brands to create fully integrated programs that bring brands, athletes, celebrities, and audiences together. TRS centers these events around meaningful conversations, like the big game weekend, to maximize exposure and participation.

About Playboy Enterprises, Inc.:

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading lifestyle, and entertainment site; and creates content for distribution via television networks, websites, mobile platforms, and radio.

All of these events will connect sponsoring brands with the entertainment industry’s top stars attending Super Bowl Week in Minneapolis. Stay tuned for a full recap on each event and many more!

Contact: shannahch@gmail.com

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