Like many of us, when Michelle was working in investment banking, she didn’t feel like she was on the right career path. She wasn’t exactly sure what else to do, or where to go next. When the decision was made for her and she was let go, Michelle found her true calling in entrepreneurship, when she created an innovative undergarment for women. Having no experience starting a business, or in clothing manufacturing, she decided to jump in, take action and see what it would take to develop her idea into a product.
After experimenting with several materials, Michelle developed Sweat-Secret fabric technology in 2013, and launched a successful crowd funding campaign. Nudy Patooty was originally sold direct to consumers online and after gaining positive customer feedback Michelle began selling her product to retailers in 2015.
Michelle has gathered many valuable lessons both during her launch and takeoff in the fashion world, and enjoys sharing her experiences with other aspiring business owners. From an initial idea, to testing materials and crowd funding, to selling online and now in stores, Michelle has gone through the major hurdles and gained great knowledge for success in business ownership. Ultimately, Michelle is grateful for every experience, both good and bad, that led her to the founding of Nudy Patooty. Due to Michelle’s hard work to create such an innovative product, Nudy
Features of Nudy Patooty:
- Sweat Secret fabric technology wicks and absorbs moisture
- Innovative design shields clothes from sweat, bacteria and deodorant stains
- Organic bamboo fabric helps regulate body temperature
- Reduces frequency of dry cleaning and hand washing
- Available in many feminine styles, for any body type
- Tailored comfort fit gently smoothes the figure
- Invisible under lightweight fabrics and fitted clothes
- Machine-washable
- Fabric and garment sustainably made in Canada
To find out more, go to: www.nudypatooty.com.
