3 Reasons Going Mobile Will Boost Your Business
By Jennifer Hutchison
 |
Walk 3 Reasons Going Mobile Will Boost Your Business down the street and you’ll notice one thing that every person has in common: our smartphones! Everyone from waiters to financial advisors has an internet connected cell phone residing in their pocket. In fact, 1 out of 5 people own a smartphone. They shop from it, they message friends, they update Facebook, and they all manage their hectic lives with helpful apps like Google Calendar and Cozi. So, how do you tap into the power of the consumer’s cell phone and reach this audience? Easy, you mobilize your ecommerce shop!
Making sure you have a mobile version of your shop allows your business to tap into a market that’s rapidly growing. Many people are using their mobile devices in lieu of their computers. In fact, a recent survey revealed that the users most likely to whip out their smart phones to buy a new pair of shoes want to be completely reliant on mobile in the next five years. It just makes sense that your webstore needs a mobile version as well. We’ve put together a handy list of 3 reasons why you need to start taking advantage of mobilizing your site.
The Now Factor:
Right now, as you read this, hundreds of people are accessing their phones to look up sport scores, watch Youtube videos, and shop for items. Thanks to their smartphones, these people can access anything they want, whenever they need to. This means that having a mobile site allows your targeted audience to access information about (and possibly purchase) your items no matter where they are. The audience of today is all about the “Now!” factor, and your mobile website should be, too!
More Visibility
Having a store that someone can access through their phone does one very valuable thing for your business – it makes you more visible! Visitors will be able to easily read product descriptions as well as any extra content you have on your website. Not to mention, having a mobile presence means that you have a company that’s up-to-date and not afraid to embrace the future. Did we mention that most social networking sites are just an app away? This means that your mobile web store is ready to be shared by your customers with their friends and favorite social sites.
Easy to Set Up
It sounds daunting, but it really isn’t. Mobilizing your webstore is a breeze with easy-to-use tools like Movylo. It helps that building a mobile store won’t cost you an arm or a leg, either. Movylo breaks the building process down into several easy steps and includes all kinds of marketing tools to get your customers in the digital door. These features include things like coupons, customized emails, and even mobile inventory management. It’s everything you love about your current e-commerce site, only mobilized!
Simply put, mobile is the future. Being able to shop from the couch on a lazy Sunday or to snag a new book on the way into the office is becoming a way of life instead of a nicety. Start taking advantage of this new way of life by taking your webstore mobile – and never look back.
