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Terapeak — a source for analyzing, understanding, and predicting consumer and product behavior in ecommerce on eBay, Amazon.com and Yahoo! (http://www.terapeak.com) — launched “Listing Scoring and Optimization”, a new feature for Terapeak’s marketplace intelligence platform. Using Terapeak MySales, over 200,000 merchants can now score their eBay product titles, prices, shipping options, and other factors that influence sales. Subscribers of the Terapeak for eBay product can then see why they received their given score and use a guided workflow to fix problems and automatically update these listings.
Listing Scoring and Optimization allows merchants to select a segment of products and score their listings on a scale from 0% to a highest possible score of 100%. Merchants could, for example, score their top five performing products or their five lowest selling goods. For each listing, the tool breaks down the overall score into scores for individual criteria, and it explains why the merchant received these values.
Afterwards, Terapeak provides a guided workflow where merchants can repair the problems and automatically update listings on eBay. Once they complete the optimizations, merchants can use Performance Analysis in MySales to annotate their sales performance charts and track the impact of the recommended changes. HBM
