When it comes to growing a home improvement business, companies have long relied on word of mouth and reputation. When we need help getting a job done, it’s common to ask family members and friends to see if they can recommend someone. But what if you’re a new business that hasn’t built up a reputation yet? Or what if your company is trying to bounce back after an incident has damaged your reputation?
While digital marketing is seen as most effective for e-commerce brands that sell directly to consumers, it doesn’t mean home improvement businesses can’t benefit from it too. Here are 3 digital marketing tips to try in 2025 if you are trying to grow a home improvement business.
Social Media Content
It’s been a long time since social media made its mark on the world of business and you may find some business owners arguing against social media in 2025, believing that the channel has had its day. If you are running a home improvement company, buy into this belief at your peril.
Your best marketing asset as a home improvement business is your work. Social media gives you the perfect platform to show off your past jobs and you should see platforms like Instagram and TikTok as a portfolio to showcase your previous work.
Ensure you capture content while carrying out jobs, this can be used as marketing material across your social channels to impress anyone who lands on your social media pages. This includes capturing photographs before you start a job as these can be used in before and after shots.
Whether your business deals with conservatory roof insulation or offers local painting and decorating services, there’s a good chance potential customers will head to your social media pages to get an idea of your work. As a result, it’s imperative you’re still considering social media content for your home improvement business in 2025.
Start a Podcast
Recently, businesses have turned to podcasts as a way to produce content for their brands. With more and more people listening to podcasts on their daily commute to work, it’s easy to see why podcasts are continuing to rise in popularity.
Despite this, podcasts are a relatively untapped area in the home improvement space. It’s common to hear of podcasts in the worlds of fashion and food, but for businesses that operate outside the realms of e-commerce, the competition is substantially lower. As a result, you have a golden opportunity to tap into the podcast space that your competitors may be sleeping on.
For some, DIY/home improvement is a chore and you may think that your industry is too boring to discuss on an hour-long podcast. For many, however, DIY and home improvement is a passion that they could discuss day in and day out. Target these people by producing content around topics such as renovations and restorations and invite guests to your podcast who have made a name for themselves in these industries. If you’re able to build a loyal army of listeners, a podcast could be the perfect way to spread the word about your brand.
Local SEO
Search engine optimisation (SEO) has existed since Google was founded in 1998. For those who are unaware, SEO is the process of increasing your brand’s visibility on search engines. Essentially, it is the process of ranking closer to the top of Google’s results pages.
There are many contributing factors to achieving this and you may want to consider speaking to an SEO expert to understand the various ways you can optimise your website for Google’s algorithm. For home improvement businesses, operating offline means you’ll probably focus on a certain geographical area. This makes local SEO a must for your business, even now 25 years on from Google’s arrival.
You can target certain regions by focusing on geographical keywords. Ensure the area/areas you service are mentioned throughout your website including in page titles and in meta descriptions. You may even want to have a corresponding page on your website for each area you serve. If done right, these pages will act as landing pages and should allow you to rank for a wider variety of keywords.
There are a number of other ways you can support your local SEO efforts including adding schema to your website and building backlinks from relevant websites.
Final Thoughts
There are many more ways your company can harness the power of social media but the three tips outlined above should provide a solid starting point. Going forward, it’s important you stay on top of industry trends and are quick to react to any new platforms that emerge. If you feel your skillset isn’t best suited to digital marketing, consider growing your own marketing team or working with an agency to grow your business.
