In the year 2023, one thing is certain: Businesses NEED good video content. Whether you’re a brick and mortar business or a solopreneur running your operation from home, you need video content and it needs to be OPTIMIZED.
Here are four useful tips for ensuring you get the most out of your videos.
Catch The Viewer’s Interest Fast
People who are watching videos online tend to have a short attention span. If you are making a video, you need to make sure that you catch their interest within the first few seconds, or they will simply scroll away to something more entertaining. There are many ways to hook a viewer’s interest, so they want to keep watching. Some great options include:
● Start your video by asking a question.
● Tell the viewer exactly what benefit they will get if they keep watching.
● Say or do something that is extremely unexpected, so the viewer wants to see what comes next or to get an explanation for your actions.
● Begin a video with something beautiful or extraordinary.
Don’t Neglect Your Thumbnail
If you are posting a video to YouTube or other platforms that will display a thumbnail for viewers to get a preview of the video, put some real thought into it. Studies have been done that show that videos with quality thumbnails get significantly more clicks than those with just a random frame from the video. As always, make sure you test different strategies with each video to see what types of things perform the best.
Tell Viewers What You Want Them to Do
Don’t be afraid to tell the viewers of your video exactly what you want them to do. For example, if you are looking to grow your YouTube channel, make sure to tell viewers to hit the like button, click the subscribe button, and even click the bell button to receive notifications. Many viewers who wouldn’t have otherwise thought to do this will take a moment to do one (or even all three) of these things. If you are looking to sell a product that you are creating a video about, make sure to end the video telling viewers to buy the product now by clicking on a link (or whatever you want them to do).
Balance Quality and Quantity
There is a misconception out there that when you engage in video marketing, you need to make sure that your videos are perfect before you publish them. While high-quality videos are great, most businesses can’t afford to spend tens of thousands, or even more, on each video. You can create videos that are done to the best quality that you can for the moment and release them on a regular basis.
Lamar Habern is an online entrepreneur who enjoys helping people launch their home-based businesses as effectively as possible.
To learn more about Lamar Habern and the training he can provide please visit LamarHabern.com/free-training
Conclusion
Video marketing continues to be one of the most effective ways to attract, engage, and convert customers. By capturing attention quickly, creating compelling thumbnails, including clear calls to action, and publishing consistently, businesses can maximize the impact of every video they produce. Whether you’re promoting a local business, an online brand, or a home-based business, investing in a well-planned video content strategy can help you build trust, increase brand awareness, and drive long-term business growth.
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