In a time of economic uncertainty, one should not tighten the belt and just pray for the best. It has never been more important to endorse bold new initiatives and innovative projects. Technology serves as a guiding light for those who dare. After all, computer-savvy generations are used to spending time glued to keyboards and doing work from home.
A vast majority of people have at least tried video games, and some of them are die-hard fans. What kept them going was a promise of a reward, a glimpse of virtual fame and fortune, and challenges that put the mind to the test. Now, office settings are beginning to resemble vivid game levels jam-packed with obstacles, treasures and puzzles. The fun is back in the business game, and the rules of it are clear.
Name of the game
Gamification refers to the application of “game-playing” techniques and principles in a non-game environment. It is a data-driven business strategy that serves as an excellent motivation booster. The notion of gamfication embraces the fact that engaged and motivated person achieves best business results. The goal is to improve productivity, and transform a stale work environment into something much more stimulating. This breath of fresh air has been met with much enthusiasm. Long have work-at-home people craved for practices that embody the dynamic essence of the high-tech times we live in.
It is time to put an end to your disengagement from the job, which has plagued you for all too long. The game can start as soon as you enter a dedicated work space in your home. Try to find a game that echoes your responsibilities and see if it sets you in the right mood. If this seems a bit outlandish, know that many corporations endorse similar gamification techniques. L’Oreal, for example, uses gamification software to evaluate newcomers. Recruitment-based games can even access skills necessary for higher positions, such as pattern recognition and conflict management.
To train, no gain
Gamification fully shines in the area of business training. It makes this process much more engaging, fun and efficient. The purpose is to equip workers with a set of crucial skills and knowledge to jump right into a new position. This is great if you are aspiring to climb up the career ladder or find new employees for your startup. Get into the specifics of the knowledge economy and try out solutions like learning management platforms. The example of Money UP shows how software can help employees improve their financial literacy. Moreover, the program allows them to participate in savings and retirement plans in the company.
Today, there is no need to sit for hours while someone brags about issues like sexual harassment. You can play a role-playing game that gives you a chance to spot such behavior, and win points for doing so. Sometimes, however, gamification is not about scoring points and winning rewards. Creative play supports brainstorming, idea generation and problem-solving. It inspires people to take action, be more productive and give it their best. Thus, a proper gamification strategy must support active participation, and direct it towards fulfilling your business goals.
At the same time, you are propelled to provide the best possible service, which makes gamification a win-win scenario. It can even be implemented directly into customer service. For example, invite consumers to take part in online challenges and contest, and offer nice rewards. This way, you are increasing their engagement and boosting your relationships. Furthermore, by showing appreciation, you are able to stay at the top of their minds and spread brand awareness. You do not have to break the bank, just give them a small token of gratitude. Something like a visa gift card, themed gift basket, event ticket, or a delicious treat should do the trick.
Work wonders
A business organization, even as small as a startup located in your room, is complex machinery. Luckily, we can use mountains of data to enhance every aspect of it. Gamification process can be implemented to boost performance, achieve better results and gain competitive advantage. Put these techniques to work, and see the home office becoming a stimulating and productive playground. This gives startups a source of inspiration and motivation, and a set of incentives for you and your customers. Just note that gamification is not a one-size-fits-all-solution for your problems. It must be complimented and supported by a company’s culture, corporate values, appropriate business models and sound strategies.
