In today’s competitive marketplace, adding a zing to your business is important to stand out from the crowd. If your company ships its products in retail boxes or holds inventory, custom printed tapes offer great opportunities to create brand awareness.
The customized tape industry is booming as more businesses seek to capitalize on the benefits it offers. This niche market is expanding primarily due to rising demand from the automation, construction, and electronics sectors. The global custom printed tapes market expects to expand at a compounded annual growth rate (CAGR) of 3.2% between 2021 and 2030.
Custom printed tapes provide an edge to any business. They make the packaging designs more identifiable and distinct, leaving lasting impressions on customers. Here are ways custom printed tapes that help you make your decision.
#1 – Reduces Packaging Costs
As most businesses seek ways of reducing expenses, printed tapes are excellent ways to achieve this. You may personalize the tape to fit your company’s logo, brand color, tagline, and more. The use of customized tapes reduces costs by lowering the need for printed boxes for packaging. Companies can reduce their expenditure on storing vast quantities of printed boxes by substituting this branding tool with printed tapes. You can get ordinary boxes for stockpiling and brand them with printed tapes. The plain boxes are much cheaper and lower your operational costs ― adding to your company’s bottom line.
#2 – Reveals Tampering
One notable advantage of using printed tapes is the proof of temper. Any effort to open the box or steal the contents can be immediately detected when the adhesive tape is removed or reapplied.
While an ordinary tape can be removed and replaced easily, this is not possible with custom printed tapes. As a result, if the product is opened or the seal is broken during transportation or delivery, the printed tape provides evidence of tampering. Thus, personalized adhesives help to transmit the message of quality, safety, and trust in the delivered goods.
#3 – Makes Marketing Efficient
A personalized tape on a package is a fantastic marketing tool. It increases the visibility of your brand. The custom printed tapes with your company logo make the box visible from the minute it leaves the warehouse until it arrives at its destination. Therefore, brand exposure increases. Furthermore, the right strategy will guarantee that the tape keeps the parcels safe and that its logo is etched in the customers’ minds.
The benefits are:
- Improvement of brand loyalty;
- Conveyed professionalism;
- Increased confidence in the product; and
- Higher sales.
#4 – Ideal for Adding Necessary Handling Instructions
Statistics reveal that as much as 11% of unit loads that arrive at a distribution facility have some degree of case damage. Customized tapes might help minimize this logistical challenge.
It is possible to print any necessary instructions on your unique tape. For example, the directions may be “this side up” or “handle with care.”
It guarantees the careful handling of the package by workers and the safe delivery to the consumer. This has a significant impact on consumer satisfaction.
#5 – A Monogrammed Tape Serves as a Trademark
By using custom printed tapes, your company is making a statement to its customers. Not only are you protecting yourself against counterfeit merchandise, but you are also expressing to shoppers that the company’s product or brand is genuine. Customers always notice and appreciate the extra efforts made to deliver goods to their doorsteps in pristine quality.
A package wrapped around with a generic brand name is a one-of-a-kind experience that adds value. Furthermore, a distinctive tape makes it simple to identify the packet at any location.
Conclusion
The business landscape has become extremely competitive, and it is likely to remain so for at least in the near future. If you aim to build a reputation for your firm, it is necessary to innovate. Always be on the lookout for fresh ideas, and do not be afraid to take chances to grab customers’ attention. Custom printed tapes for packing are efficient methods to accomplish this. Whatever products you offer, branding is crucial, and using custom printed tapes help create a unique identity for your goods.
