What are some of the biggest mistakes you can make if you’re looking to get an app designed for your business? If a bad design is what’s holding back sales, then it becomes imperative that your brand invests in their next generation mobile strategy.
When designing apps, there may be many things to consider such as responsiveness and scalability, which will ultimately affect how well they’ll do on all screen sizes. Considering these things can prevent you from falling into any traps or costly pitfalls when developing an application.
In the present work-from-home scenario, the technical skill set is in high demand. One who wishes to reach beyond the average level of said success must enhance themselves by making use of all the available resources. Apps are one such addition to your business that is in high demand and has potential scope.
App designing might sound exciting and interesting, but it is one of the most complex software engineering activities. An app designer is trained to create an app that might be technically near-perfect in standard terms. But, as the owner of the app, it is your responsibility to check if the app design is appropriate and catering to your potential customers.
Thus, while getting an app designed, the following are the mistakes one must avoid.
1. Usage of Unnecessary Elements/Features
Before getting an app designed or designing it yourself, it is vital to understand the genre of the app to be built. The visual world is a tricky place and has the power to encourage, manipulate, or discourage the intentions of the user. Thus, before an app shows its features to the users, it might get closed because of unnecessary elements.
The app must have as many buttons, ads, menus, swipe bars, etc., as needed. Some apps might create a mess on the screen, leaving the users confused about what to click on. Thus, while getting an app designed for your business, you must keep an eye on this factor so that your app subscribers turn to customers.
2. Too Fancy Fonts and Complicated Readability
It is obvious that an app will contain texts. But, are those texts visible and readable to the viewers? There are a plethora of fonts available in any text editing software. One has the liberty to choose any of those fonts for labeling services in their apps, but there is an unstated rule about using the fonts.
The rules are quite simple: Use the font that matches with your logo, tagline, services, and most importantly, that is easily readable by the app users. One of the common mistakes beginner entrepreneurs make is, getting everything in their app. However, any professional mobile app design and development company knows it is not necessary to get everything but only the needed features on an app.
3. Low-standard User Interface
Why do people start businesses? They do to earn money or fulfill their desire of making a profit through a skill they love. That being said, what makes a business successful, the customers or the quality producers? The answer is both. A business is a successful venture put forward by a person and supported by a large number of customers.
Thus, it is of great importance that the customers’ needs and demands must be kept high. An app is designed to serve the customers and help them by providing what they desire. An app cannot cater to individual needs, but at an average, the app must possess great levels of user interface. A proper user interface must allow users to navigate with ease.
The most important features of a good user interface are:
- 1-5 seconds of loading time
- Less to no pop-up ads
- Easy navigation to in-app features without any hassles
- Options to customize user profile and in-app permission
- Easy installation
- Vivid and understandable view of contents
4. Splashing All Your Favorite Colors Together
Last but not least, the color palette of an app plays a great role in shaping your brand identity. One can’t just use contrasting and good complementary colors to make the app look good. The colors must play a role in shaping the class of the app and the mindset of the users.
Thus, using the correct colors in your app is very important. The best way to decide the colors in your app is by referring to your brand colors, the mood of your eligible customers, and quality standards.
Author Bio: Hannah Madison works for Riseapps which is a software development company that specializes in web and mobile solutions. Riseapps offers IT consulting and full-cycle software development for startups and enterprises, including UX/UI design. With an extensive history of successful projects, Riseapps has the experience to build custom applications that provide your business with competitive advantages.
