Most people would never connect a fast-paced paddle sport with the measured world of financial planning.
But Jessica Jung sees the link clearly, and she’s built a career and lifestyle around mastering both.
The founder of Vast Wealth Advisors, Jessica Jung, works with high-net-worth individuals and families across the United States.
She’s also become committed to pickleball, playing five to seven days a week while maintaining an intense coaching schedule.
What ties these two pursuits together?
A belief that patience and ambition don’t have to compete with each other.
They can coexist.
The Lesson That Changed Everything
When wealth advisor Jessica Jung started taking pickleball lessons in March, she approached the game with her characteristic intensity. She wanted results immediately. Her coach had different advice.
“He encourages patience, which admittedly isn’t my strong suit. I tend to be someone who prefers taking immediate action.” she explains. “Wait for the ball to reach the right location so I can hit it more effectively. That’s a good lesson in life, too.”
The parallel to her work with clients became obvious. In pickleball and wealth management, timing matters enormously. Knowing when to reach out, and when to wait, separates good outcomes from great ones.
“If you wait for the right moment, whether it’s to have a conversation, make a point to somebody, or wait until someone’s in a better mood to receive what you want to communicate, it’s all about timing.”
She applies the same principle to client meetings. When someone isn’t in the right mindset to absorb important financial information, she pivots. She’ll discuss other topics and reschedule the substantive conversation for another time.
Progress Happens Daily
Jessica Jung defines improvement in concrete terms.
On the pickleball court, getting better means “hitting more shots, making fewer mistakes, winning games.”
In the weight room with her trainer, she tracks the amount lifted and reps completed. The results show up everywhere: balls that opponents once returned easily now fly past them.
“I’m actually beating them, and seeing the shock on their faces is really something I enjoy,” she says.
But ambition without direction leads nowhere.
Jessica credits coaching with accelerating her development in every area. “I really think it’s important to accelerate my skill level, and I believe that about everything. You should have coaching in business, coaching in life, a trainer.”
Her reasoning is practical.
Expertise can shorten the path between where you are and where you want to be.
“Whatever you want to achieve, getting from point A to point B can happen so much faster with a coach, an expert.”
She works with two coaches on different things, applying the same philosophy she brings to her advisory practice.
The Emotional Side of Financial Freedom
Technical expertise alone doesn’t create lasting client relationships.
Jessica Jung understands that pickleball and wealth management involve more than spreadsheets and portfolio allocations.
“With the goal of attaining financial freedom, there are the mechanics that my team and I handle. That’s part of the financial plan and strategy, but there’s also the emotional aspect, which is equally important,” she explains.
Her clients sometimes come to her with questions that have nothing to do with investments.
“Any major decision in their life, they’ll just bounce it off me, because I bring logic. I care about their families. I know what’s going on in their lives.”
She describes her role as providing reassurance alongside solutions. “It’s about building the relationship, providing reassurance, and helping them understand the strategy and the plan.”
A client who feels anxious and uncertain won’t benefit from even the most sophisticated financial strategy. The emotional coaching matters as much as the technical implementation.
“You become indispensable if you add more value than everyone else or anyone else in that role,” she notes, crediting Tony Robbins with the insight.
Why Standing Still Feels Like Moving Backward
Jessica Jung has little patience for comfort zones.
Her own or anyone else’s.
“I consider the status quo a miserable, comfortable place to be. Some people like that comfort, but I don’t, because if you’re in your comfort zone, you’re not pushing the boundaries to become a better or the best version of yourself.”
Her five-year vision reflects that drive. She plans to expand Vast Wealth Advisors with two more advisors in her Brentwood office and five more in the Bay Area, along with dedicated office space in California. She wants the firm recognized as a brand synonymous with sophisticated, unbiased advice for high-net-worth clients.
On the pickleball court, she’s aiming for a duper rating of 4.0 or higher, tournament play, and league participation. She imagines traveling for pickleball trips while maintaining her three-to-five-day weekly playing schedule, balancing pickleball and wealth management along the way.
The ambition is clear. But so is the patience required to get there.
Daily progress, she believes, compounds into transformation.
“Progress should occur on an almost daily basis. Some of those changes are minute, but if you’re always moving toward progress, that leads to a more fulfilling life.”
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