Radhika, Jagriti and Deepika Choudhary are the sisters and co-founders of SkinYoga, a 100% natural skincare brand with customers in over 29 countries. Radhika is a fashion designer from Central Saint Martins College of Arts in London and has worked with the likes of Alexander McQueen, Vivienne Westwood and Burberry. Jagriti brings with her impeccable business education from world-renowned universities of Babson College, London School of Economics and Political Sciences and Harvard University. Deepika, a graduate from Speos Institute of Photography in Paris and a photographer by profession, completes the trio by giving an aesthetic touch to SkinYoga.
The SkinYoga sisters grew up on a 20-acre farm in India where they grew their own vegetables and milked their own cows. It was only later that they moved countries for higher education. The transition from the farm life to the concrete glam life made them realize the importance of nature. Their experience has been their biggest inspiration to start SkinYoga and to share with the world how simple and effective it is to follow a natural lifestyle.
Entrepreneurs at heart, they started SkinYoga from their home office in India in 2013 and proudly cater to customers worldwide. They believe that there is a dire need for businesses today to contribute to the changing mindset of people who opt for a natural lifestyle.
They are not only trained but are also blessed to have practiced and experienced a natural lifestyle for 20 odds years. They are bringing to the table the Ayurvedic formulae, which has been passed on to them from generations, guarantying long-lasting results. They procure each ingredient from its place of origin where nature plays its role to produce them without pesticides and plant growth hormones. Their products are dry which keeps the ingredients active for a long time.
The sisters control everything from sourcing to research to formulation and manufacturing. Every stage goes in front of their eyes. They are obsessed with quality so much so that they did not add any aroma oils to make the products smell good to attract customers. They have always emphasized that SkinYoga products are not cosmetic makeup. The formulae is created to bring the best out of customers’ skin; It is holistic.
The Choudhary sisters aim to make every household and vanity bag chemical and paraben free.
