Finding beauty products that are universally effective is, no doubt, a challenge for every woman on Earth. Women of color in particular often find it difficult to find beauty resources under one roof that match their unique skin tone and persona. Fortunately, someone realized this void and came up with an innovative idea that creates a bespoke experience for Black beauty enthusiasts. Nauje Change, an advertising professional turned Chicago entrepreneur, is the mastermind behind Beaudentity, a dynamic app that is taking the Black beauty world by storm.
Nauje Change’s Career History
Prior to launching the app, Nauje Change worked as an advertising professional for beauty brands. During the course, she found that the beauty resources she wanted did not exist. Her passion for makeup and beauty guided her to a new path of being an entrepreneur. In order to fill this gap in the beauty industry that others have overlooked, she began to develop a platform where African American women could celebrate the beauty of their identity through shopping Black-owned beauty businesses. In 2018, she revealed Beaudentity to the world. Her app presents beauty products from Black-owned brands and retailers.
Nauje’s Inspiration to Launch Beaudentity
According to Nauje, this unique concept was born at a place where necessity met her own personal passion. She has been a huge supporter of Black businesses and consistently experiments with beauty styles. Over time, she realized the scarcity of well-rounded resources to identify Black-owned beauty brands and products that worked for her unique curl pattern and shade of melanin. When she couldn’t locate the resources she sought, she started to create it. This is when she came up with the idea of creating an app like Beaudentity.
About Beaudentity – A New Must-Have Beauty App for Black Women
Beaudentity is an app that highlights products from beauty retailers that are Black-owned or sell Black-owned brands. The app also includes makeup tutorials, product rеviеwѕ for natural hair, and the scoop on the latest bеаutу lооkѕ аnd trеnds. In order to empower Black-owned businesses and brands, Beaudentity provides a cash back program that rewards users when they buy products from them. Cashback is also granted when friends are referred. Another unique feature of this app is the swatch image gallery, which displays a model of how cosmetic swatches look across skin tones and curl patterns. Beaudentity can be downloaded for free in the Android and iOS store.
Nauje’s Marketing Partners
Nauje works with Relate Public Relations to generate buzz and awareness of the app via PR. Additionally, she also leverages social media to build awareness and affinity for her brand. For user engagement, the emphasis is given on curated visuals, educational beauty videos and witty yet relatable conversations about the nuances of being a naturalista and Black beauty enthusiast.
The Primary Targets of Beaudentity
According to Nauje, the app has been created keeping in mind Black beauty enthusiasts, 18-34, who are passionate about supporting Black-owned businesses.
Her Achievements
Nauje believes that her best business achievement is embracing collaboration and surrounding herself with wonderful people who build off of each other’s expertise. “The meeting of the minds truly elevates the outcome,” she says.
Advantages of Working from Home for Nauje
According to her, running the business from a home office allows her to be cost- and time-efficient, bypassing commutes and the operational needs that come with a separate office space.
Nauje Change’s Outlook for the Future
Nauje has a very positive outlook for the future of her business. In the next 3 years, she envisions expanding on the passion that drove the inception of this business and using it purposefully to facilitate inroads for minorities in tech. Download Beaudentity today or visit www.beaudentity.com for more details.
