In an age where self-care and well-being have taken center stage, Joseph Zigelboum emerges as a visionary entrepreneur, reshaping the landscape of beauty and wellness with his luxury skincare brand, TUMERI.
TUMERI is not just a skincare and wellness brand; it’s a testament to Joseph Zigelboum’s dedication to merging the timeless wisdom of natural ingredients with modern luxury. With a deep understanding of the power of turmeric, Zigelboum has started a venture to make it accessible to all, seamlessly blending wellness with luxury.
Let’s get inspired by the remarkable journey of Joseph Zigelboum as we unveil the story behind TUMERI.
A Bit About Joseph Zigelboum’s Career History
Prior to launching TUMERI, Zigelboum had already ventured into the world of natural skincare and self-care with a brand known as Brooklyn Botany. The core idea behind this brand was to seamlessly integrate nature and natural products into people’s busy, urban lifestyles. His prior venture provided him with a solid foundation and the necessary tools to start TUMERI. This foundation included valuable knowledge about botanicals, a network of essential contacts, including product developers and chemists, and experience in e-commerce. These experiences with Brooklyn Botany were pivotal in laying the groundwork for creating TUMERI.
Joseph Zigelboum’s Inspiration to Start His Own Business
Zigelboum always had a passion for branding, marketing, and storytelling, but TUMERI was born out of a genuine aspiration to improve and enrich others’ lives.
In childhood, Zigelboum watched his father suffer from crippling joint pain due to rheumatoid arthritis. This condition caused intense suffering and prevented his father from engaging in activities with him. With a deep-seated hope for his father’s relief, they tried many things and consulted many doctors, but all medical interventions fell short of providing substantial comfort.
After many years, Zigelboum stumbled upon the remarkable attributes of turmeric while conducting botanical research. Finally, as a last resort, Zigelboum decided to try turmeric to see if it could help his father, and the results blew him away. It breathed new vitality into his father’s life, and that’s when Zigelboum realized he had to share this with more people. He wanted to tell this amazing story through a brand, and that’s how TUMERI came to be.
About TUMERI
Speaking about the brand, Joseph Zigelboum describes TUMERI as a luxury turmeric skincare and wellness brand that offers unparalleled quality in its line of luxury supplements and skincare products. Zigelboum says, “Turmeric contains a chemical compound called ‘Curcumin’ with anti-inflammatory properties, which may potentially treat various health and skin conditions.” He emphasizes, “All TUMERI products are sustainably produced using natural resources. We aim to help people incorporate turmeric and other powerful natural ingredients into their lifestyles.”
How Does Zigelboum Promote TUMERI?
Zigelboum’s primary method of promoting his brand is through raising awareness on all major social media platforms. He embraces an “education-first” approach, imparting knowledge about the benefits of turmeric and living a less inflammatory lifestyle. Zigelboum and his PR team focus on being sources of information, comedy, and education while building long-term relationships with the brand’s followers.
The Primary Targets of TUMERI
TUMERI’s primary target audience is individuals seeking more natural alternatives for their skincare and overall lifestyles. According to Zigelboum, the market is flooded with many products and consumables, prompting their mission to simplify matters by returning to basics and addressing issues at their root cause. He says, “It’s likely that one person may be grappling with joint pain, acne, and bloating, all stemming from the same root cause: inflammation. That’s precisely what we’re here to address and resolve.”
Zigelboum’s Best Business Achievement
When asked about his most significant business achievement, Zigelboum shares that over the past year, he and his team at TUMERI have celebrated numerous significant accomplishments, both big and small; notably, they have secured partnerships with major publications and celebrities. However, when he reflects on his best business achievement, Zigelboum doesn’t prioritize high-profile endorsements. Instead, it’s the heartfelt emails and DMs from customers expressing their love for the products and how they’ve made a positive impact. Each time such messages are received, it brightens their day and serves as the ultimate motivation to keep pushing forward.
Advantages of Working from Home for Zigelboum
Zigelboum spent two years working in a large corporate environment, and eventually, it started taking its toll. The lengthy commute, the rigid timekeeping, and the confines of a cubicle stifled his creativity. According to Zigelboum, the ability to work from home gave him the opportunity to think with profound concentration, reclaim valuable time previously wasted on commuting, and enjoy a much more flexible schedule.
Joseph Zigelboum’s Outlook for the Future
Concerning TUMERI’s future, Joseph Zigelboum holds an optimistic outlook. He envisions his brand being featured in major retailers such as Ulta, Sephora, and Target, where it can be used and enjoyed by millions of people worldwide. He also anticipates a growing movement of individuals incorporating Turmeric into their daily routines. Moreover, Zigelboum envisions TUMERI as a leader in the industry, making a positive impact both within the industry and in the world at large. In the near future, he expects to launch a comprehensive product line encompassing skincare, haircare, and supplements. For more info, visit https://www.tumeri.co/ and on social media @tumeri_official.
