We’ve all been there. Trying harsh sunbaths, indoor tanning beds, and fake tans just to relish the quintessential bronze babe look! But shouldn’t self-tan be easy, no-fuss instead of being a hassle?
Meet Kirstie Kirkham, co-founder of the most-talked about tan-ovation since bronzing went mainstream in the late 80’s. Boasting of the world’s first (and to this day only) 1-hour tanning formula, MineTan is rejoicing the tanaholics with its picture-perfect, natural-looking tans that are truly bespoke to your skin type.
But Kirstie wasn’t always a tanning expert. Prior to starting her brand, she worked as an events manager, specializing in beauty events and expos in Australia. After a long and exhausting search, she realized there was a huge gap in the market when it came to a self-tanner that developed quickly, didn’t smell and looked natural. Quick to pounce on the opportunity, she researched, resolved and bulldozed through it all to bid goodbye to ‘sunbaking in UV rays’. This marked the birth of what would then become ‘MineTan‘!
It didn’t happen overnight. Kirstie started her tanning brand from a garage back in 2013. There’s no stopping her ever since. As the brand grew, she knew it was time to step-up the game and expand the business overseas. Today, after 5 years of its launch, MineTan has emerged as a global leader in the tanning industry with offices around the world and millions of bodies tanned each and every year.
MineTan: Just What You Need
Whether you are tanaholic or simply someone looking to try out a new glow, MineTan offers a comprehensive range of salon professional formulas that are unique and natural to you.
The brand embarks on the idea of customization to help tanners achieve the picture perfect finish that they have always dreamt of. From the world’s first 1-hour tan for a natural finish to the 2 and 3 hours express tan formulas for darker shades, MineTan leaves you with the gorgeous bronzed skin finish faster than ever before.
What’s more? Leading the sunless tanning world, MineTan is also challenging the industry wide standard of a three (light, medium, dark) size-fits-all approach by exploring the nuances of the tanner’s undertone. With MineTan, customers can choose their personalized skin finish that suits their style, just like selecting a lipstick or eye shadows—all beautiful and customized to them—empowering them to achieve a custom look!
In fact, Kirstie says, “Our products are especially designed keeping the users in mind, allowing everyone to use them from beginners to the tanning pros at the convenience of their homes.”
Empowered By Innovation
MineTan is backed by a cutting-edge product development team that predicts the future trends and develops innovative solutions that stand out on the salon market. World’s first sweat-proof tan (by MineTan), for example, is a specialized fitness formula that doesn’t only sweat off but also allows the precipitation to pass through the tan without taking it off.
Other groundbreaking products include a range of nourishing coconut-water based tans which are the world’s first vegan-friendly and 100 percent natural products to use.
Wait, MineTan’s quest for innovation doesn’t stop there! Identifying a need for an at-home, salon quality, personal spray tan, it unveiled a Bronze Babe Personal Spray Tan Kit made specifically for home use. While it has 8-levels of spray tan solution flow to help you decide how dark you want to go, it is the ultra-fine mist that gives you a flawless, streak-free finish every time.
Key Takeaways
Since its inception in 2013, Kirstie has worked with an undaunted attitude and extraordinary objective to provide innovative tanning solutions so that people can savor the bronze look from the comfort of their homes.
Opening up about her Mantra for Success, she quotes,” As a team we have been able to be agile and plan ahead to build the infrastructure we need to enable our success over the short, medium and long term.”
Word of mouth: Kirstie took to social media and digital channels to promote and build her brand. Moreover, she utilized these channels to gain a deep insight into new trends, what customers want, and what they think about her products which eventually paved the way for innovation.
Advantage of Working from Home
It’s not easy to start a business from scratch and convert it into a mega success within just 5 years of its launch. Luckily for Kirstie, she came to MineTan with a number of contacts in the beauty industry which worked as a bonus for her brand’s growth.
Thanks to the flexibility offered by her home business, she could not only develop and sell her products from home in the early days but also avoid extra costs associated with renting an office space. Kirstie could strike the perfect balance in-between her personal-professional lives, spending plenty of time with her two twin girls, Zoe and Mila. For more info, please visit www.minetanbodyskin.com.
