It’s a trend. Women of all ages are wearing performance wear as everyday wear. According to Soul Cycle Co-founder, Julie Rice, “People shop for their athletic wear thinking, How can I wear this from the studio to the street?”
Evicii Athletica embodies this trend as they are known for making athletic wear that looks and functions great at the gym but also doubles as fashionable streetwear under a leather jacket with tall boots.
Whether dropping the kiddos off at school, waiting in line for morning coffee, or meeting up for drinks, rock the styles from Evicii and look chic and fashionable for whatever the day may bring.
These pieces are created to be truly versatile in use, edgy enough to wear out but functional enough to get a good sweat sesh in. Founder Jamie Lawrence refers to her collection as “the little black dress for the actively inclined.”
Created out of sunny Los Angeles, the Evicii Athletica meaning of evolve, conquer, inspire was born from the creative desire to bring something new to the world of health and fitness. Lawrence wanted to empower women to step forward each day with confidence aided by the perfect outfit. “Even if at the end of the day you decide to walk another direction, moving with a purpose makes each day successful.”
The premier collection for Evicii Athletica represents a twist on the gym classics, choosing to use texture to set them apart rather than bold prints. “We hate to use the word “athleisure” instead, opting for contemporary performance as we feel that this better represents our brand” Lawrence emphasizes.
“Learning what we can from each experience makes us unique and individual. Our paths are not linear. They are twisted and sometimes terrifying but those challenges are what makes for interesting conversation and depth of character. Evicii Athletica seeks to create apparel that compliments your journey in fitness and life.”
Inc. Magazine featured a quote from Lawrence in their list of “23 Daily Habits That Separate High Achievers From Everyone Else”.
“As a new entrepreneur, it is easy to fall into what is comfortable and feels safe. Being able to push yourself into areas that you feel less secure in ensures that you really explore the full potential of where your business can take you. The mindset of stepping beyond your own limitations opens the door for your business to flourish beyond even what you initially envisioned.”
Evicii has gained wide popularity with a press book any brand would envy. MTV featured Evicii in a list of 11 pieces of activewear that don’t look like activewear. The popular music channel is a force that has changed the worlds of fashion, movies, and music itself. MTV highlighted the quilted, high neck crop top noting that it “….is perfect paired with a sports bra and leggings, but wouldn’t look out of place with high-waisted jeans either”.
Evicii Athletica has sourced the best high-performance fabrics available to create premium athletic wear. “We didn’t stop at just finding the highest tech fabrics, we also wanted to find unique textures and materials to provide truly fashion forward active apparel,” Lawrence explains.
“Not all our pieces use the same fabrics, something to keep in mind when ordering from us. We have picked fabrics that are squat proof and color fast. Because we hold our products to the highest standards, we sometimes could not use the same fabrics on all our designs as some colors are more see through (in certain fabrics) then others,” Lawrence describes.
Evicii fabrics utilize quick dry technology to draw moisture away from your skin quickly. The fabrics are all anti-bacterial using long lasting coatings that are safe and skin friendly to keep those workouts induced body odors at bay.
POPSUGAR pointed out the useful pockets in a list of “10 Cute Workout Leggings with Pockets You Can Actually Use”. They went on to say, “While these leggings are a little on the pricey side, they have become my favorites. Evicci Inspired Leggings ($150) have pockets for whatever mom needs to carry, are comfy, and have a cotton crotch to prevent infections from festering. These are cute enough to take from dropping the kids off to the cafe to the gym.”
Creating Evicii wasn’t just creating a line of workout clothing for Lawrence. Lawrence focused on what makes each woman unique, powerful and individual when designed her fashionable line. Her mission statement is: “Live authentically. Inspire change. Always create with a sense of quality and integrity, unique products produced ethically to embolden confidence in walking our own path.”
People Magazine online listed Evicii in an article titled “IF LOOKING STYLISH AT THE GYM IS IMPORTANT TO YOU … “. People featured the black quilted crop top saying that it is “perfect for pre-brunch yoga.”
The highlights of the brand are:
- Unique textures and materials provide truly fashion forward active apparel
- Evicii Athletica has sourced the best high-performance fabrics available to create premium athletic wear
- Leggings have side pockets large enough to hide your phone or just a CC
- Fabrics are squat proof and color fast (Wear these whites with confidence!)
- The quick dry technology used in the fabrics draw moisture away from your skin quickly
- Keep those workouts induced body odors at bay thanks to the anti-bacterial fabrics
Green Global Travel site reviewed Evicii’s Inspired legging by saying, “With a form-flattering fit and a Black Quilted and Black Paisley pattern, they look more like a rock star’s leather pants than something you’d wear to exercise.”
They went on to rave about the Motivate Running Capri and Women’s Racer Tank focusing on Evicii’s innovative materials, “The ‘smart’ fabric is engineered to accelerate the evaporative process to keep your skin dry, while the thermoregulation and ventilation properties help you stay cool and comfortable even when you’re working up a sweat. The stretchy fabric and subtle compression make sure you look fab while doing so.”
Evicii Athletica selects fabrics for performance, style and how soft and comfortable they are against your skin. Their goal is to create looks that you want to live in.
