Her Italian heritage, creativity and sophisticated sensibility have made Layna Friedman shine in the international jewelry industry and as an entrepreneur, business woman and philanthropist. Layna has founded several successful entertainment-based business ventures, including Canon Promotions & Silvagni Entertainment, a full service promotions, public relations, and International event production company.
Her event experience has spanned the globe from Monaco for the Royal Family to Polo in London.
Layna combined her expertise in marketing, public relations and her eye for innovation to the design, creation and launch of the Beverly Hills-based fine jewelry company Alan Friedman Company.
Now an award-winning industry leader, Alan Friedman Company has created one-of-a-kind pieces for Hollywood’s elite. Alan Friedman Company pieces are sought after by many in the entertainment industry, including Lady Gaga, Mariah Carey, Richie Sambora, Nick Lachey, Queen Latifah, Regina King and many others.
Layna introduced the jewelry industry to one of the nation’s favorite style icons with her Barbie®-inspired jewelry collection Barbie™ Rocks. Barbie™ Rocks has become a trendsetting brand with celebrity clients including Teri Hatcher, the Kardashian sisters, Denise Richards, Gabrielle Union, Jenni “JWoww” Farley and Taylor Armstrong, who featured the line on an episode of The Real Housewives of Beverly Hills. The Friedman’s also integrate the importance of charity within the Barbie™ ocks line by donating 5% of every sale to Alicia Keys’ “Keep A Child Alive”.
After the passing of Alan Friedman, Layna has continued to grow the Alan Friedman Company brand. With the popularity of Alan Friedman Company continuously growing, Layna Friedman’s popularity continues to soar. While running the store itself, Layna is also aggressively creating luxury jewelry pieces. Layna’s one-of-a-kind pieces and fine jewelry are sought after by many in the entertainment industry. Layna continues to create these pieces for Hollywood’s elite. She has made engagement and bridal rings for Janet Jackson, Jenni “Jwoww” Farley, Holly Madison and many more.
Layna has been featured on a variety of shows including The Real Housewives of Beverly Hills, Snooki & JWoww, E! Entertainment Television’s “Holly Has A Baby”, Shannen Says, Swedish Hollywood Wives, Hollywood Unwrapped, and The View. Layna is a regular celebrity guest judge on the Emmy Award Winning Variety Show Community Auditions. Layna is also requested frequently for radio interviews on women in business and celebrity fashion trends and can often be seen on the Hollywood Red Carpets.
Layna’s new pieces will be featured in Retail Jeweler Magazine and are currently available now in store.
Visit http://www.alandiamonds.com for more information.
