A flexibility to work whenever and wherever is especially valued by home-based business owners during the summer season. These workdays are spent on the patio under an umbrella, laptop on the table, with iced tea nearby; stress over the minor obstacles is replaced with more of a renewed interest in innovating your business. Summer is the perfect time to assess where you can improve your business operations, including your marketing efforts.
The key to gaining customer traction is by establishing your business as a distinct brand with a unique message, and you should have solid advertising materials and promotional products on hand to draw in new prospects. Along with having an active online presence, traditional forms of advertising (i.e. print and direct marketing methods) are still highly effective ways to bring in more business.
DIY works for personalized thank you notes or holiday cards to clients, but small business owners must have high quality, professional material to build a credible reputation and compete with the big dogs. There is no need to post online to try and recruit a marketing intern to assist; Staples Print & Marketing Services can assist with the design and creation of your marketing essentials.
Staples sells a wide variety of products and services to help small businesses succeed year-round. The company provides everything from business cards and flyers to postcards, brochures, manuals, booklets, custom stamps, professional binding, presentations, promotional gifts and more!
Giving away free promotional gifts is a smart way to draw in customers who normally would bypass your product or service. Staples can help custom-print your logo on mugs, shirts, pens and other items. Pens are especially a viable way to reach customers, as each time they use the pen to jot down a note or sign a check, they will be reminded of your business. Staples offers many designs and font options to best suit the image you are striving to convey. You can hand out promotional products at trade shows, at your workplace, networking events and during random exchanges with people on the street.
Staples also sells a variety of signage solutions (signs, banners, posters), including traditional signage such as yard signs and floor decals, and parking signs. Yard signs are especially helpful in promoting your business. Whether you rented an office space for your team, or work out of your home with a couple employees, a yard sign in the front of your premise will draw in passing prospects with a bold message and catchy logo. Staples’s signage is made with long-lasting, high quality materials and are designed specifically for your business to give you an edge over the competition.
Small, mobile, or home businesses can now efficiently take care of operations on a reasonable budget. Choosing Staples to assist with producing marketing materials can make all the difference when branding your business in your market. Small business owners now have the ability to complete marketing projects on time, within a reasonable budget, and adhering to specific aesthetic and creative goals. Staples associates work diligently with customers to deliver their company’s mission, regardless of how big or small the project is.
As a true one-stop shop for your business needs, the store has a wide range of services such as logo creation, direct mail, graphic design, engineering prints, document scanning, shredding and shipping. They also have technical services such as tablets & iPad repair, software installation, data backup, virus removal and protection, PC Tune Ups, phone repairs, and more. Along with technical services, Staples can help you with managing the upkeep of your office space. Staples connects their network of professionals (managed by Q) to handle a wide range of office services, including evening cleanings, appliance repair or organization help.
Staples also provides services for on-the-go business owners with only a few minutes to spare. Should you have a last-minute print or scan and can’t make it back to your house before a meeting, or wish to quickly print out administrative records, Staples’ and Xerox’s self-service printing kiosk is a quick solution. The innovative machine can help small businesses take care of day-to-day clerical tasks efficiently so they can focus on growing their product or service through marketing strategies.
Make sure to keep an eye out for the summer deals! You can receive the following:
- 10% off your purchase of $50 or more on presentations, booklets and documents valid through 6/24/17
- 20% off marketing materials (brochures, flyers and postcards) valid through 6/24/17
- 25% off posters and banners, valid 4/30-5/31
- 25% off custom phone cases, mugs and tumblers; valid through 6/24/17
- Everyday low prices on promotional products
- Everyday low prices on posters and banners
Whether just beginning the entrepreneurial journey or well-established, Staples is a longtime supporter of American small businesses and small business owners, and has made a commitment to helping small businesses succeed. With everyday low prices and prompt service, Staples continues to help businesses thrive. Home Business Magazine recommends stopping by one of them next time you need to create effective marketing materials for your business.
