Interview with Author and Behavioral Management Specialist James I. Bond
Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He’s the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (YesBrainGlue.com)
Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher’s Weekly finalist for Best Business Book of the Year.
Subjects discussed in podcast include:
• What exactly is “Brain Glue?”
• The 14 natural triggers to activate emotion centers in your audience’s brain, where decisions are made
• Examples of how to apply brain glue principles to influence your prospects
• How can you create powerful slogans as part of the glue?
• Can you improve business success by simply changing the names of your products or sales pitches?
• How to achieve long-term sales and business benefit applying Brain Glue principles
• Critical points to consider in succeeding with the principles of Brain Glue
Episode Sponsor: Lil’ Bubba * LilBubba.com
Interview Guest
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