The goal for many businesses is to get more customer calls that can convert to sales and this can be achieved through various means. Research from Google Ads shows that 70% of mobile searchers call a business directly from search results. This proves how effective it is for businesses that can implement the right strategy to get more customer calls.
More customer calls lead to increased sales, as most often than not, people who call you are interested in making a purchase as soon as possible. With a proper structure in place to convert these calls to sales and have returnee customers, you could get brilliant customer reviews that will further help boost your conversion rates.
In this article, we have explained some of the ways your small business can get more customer calls.
1. Have a Web Presence
Every business that desires to thrive in the world today needs to have a web presence. If you are just getting started and do not see the need for a website yet, you can start with a Google My Business page to get your brand listed. This allows you to decide how you want your business to be displayed on Google’s products and platforms. It allows your business to appear in maps and local park listings, with your contact details visible to anyone who stumbles on it. Many customers look out for businesses that are close to them and would easily place a call through to ask for more details and most likely make a purchase.
2. Add to Social Networks
A recent study conducted on the statistics of social media users showed that about 45% of the population currently uses social media. This is almost half of the world’s population, which only shows how social media is impacting our everyday lives, including business sales. As much as they are constantly being utilized for online sales, it is still important to add your contact number to these networks. Top social networks such as Facebook and Instagram have spaces to include your contact number, which you can utilize to make more sales.
3. Maximize CTAs
Call to Actions are great for improving conversion rates but they must be done effectively to get the best results. Wherever you place your contact number for marketing purposes, ensure you use words that encourage potential clients to place a call. For a promotional content, ensure the landing page has a single call to action that persuades the visitor to place a call to find out more about the offer. Placing too many CTAs might be distracting, so you may want to focus on one to ensure that visitors get the memo to call.
Conclusion
Getting more customer calls can help improve your business’ revenue in the long run. Always consider your contact number as important as every other thing, as it could make a clear difference in the number of sales you make over a period of time. Try these three simple tactics in your business today and see how it plays out.
