Link tracking is a helpful tool that helps you monitor and get the correct results from your online advertising campaigns, such as pay-per-click (PPC). But, what exactly is link tracking? It involves tracking the number of clicks that specific links get on your website, your social media posts, and your emails.
Link tracking is an effective way of gauging the effectiveness of your marketing strategy. Also, it’s a great way to improve your content, so your links will gain more traffic. So, how exactly do you track your sales with link tracking?
Find out more by reading below.
Track Your Sales with a Code
With a line tracking software, you can track your sales by attaching a code where you insert links on your website. In that way, the software can track links in any of your outreach or communications to your prospective and current clients.
The digital code on the link will track user activity, like clicks, for that specific link only. Remember that each tracking link is exclusive. That’s why the data reported on each link tracked is specific to that given link.
Track Your Sales Using a Reliable Tracking Tool
By using a reliable link tracking tool, like Clickmagick, you can track and optimize your marketing efforts in one place. In that way, you can build links into your content (link management), tag URLs into click-tracking codes (click tracking), and send traffic to multiple clients (link rotation).
If you want to learn more about using a reliable link tracking tool, check this full review of Clickmagick.
Track Your Sales with Link Rotation
As previously mentioned, one important feature of a link tracking tool is link rotation so that you can track your sales effectively. It involves sending your visitors random link selections from one URL to attain your marketing objectives.
Here are the benefits of link rotation when it comes to tracking your sales:
- Track conversions: Link rotation enables link performance monitoring. Tracking conversion is useful for opt-in forms, landing pages, and other website elements. This way, you’ll know the number of visitors that you can attract to become potential customers on your website.
- Engagement: With link rotation, you’ll learn how your visitors interact with your website. In that way, you can optimize these elements to improve user experience.
For instance, if your visitors love watching your videos, you can create longer or more engaging videos to keep them on your site.
- Revive Poorly-performing Ads or Links: It’s important that every content gets equal attention, which can be achieved by link rotation.
- Implement Easy and Quick Split Testing: Split testing or A/B testing allows you to understand your target audience, including their behaviors better, so you can create different web page versions. After this, you can present them to two groups of visitors. By doing so, you’ll have a more optimized site for conversions and increased sales.
- Create Fair Business Partnerships: It’s essential to build business partnerships for your business to be profitable, most especially if you’re into affiliate marketing.
By using link rotation, you can eliminate uncertainty and ensure equal representation on both parties of a partnership.
- Promote Effective Ad Rotations: You can easily monetize your website or blog through advertisements. With link rotation, you’re assured that every ad has an opportunity to be seen in prominent ad areas on your web page.
Track Sales Performance: Pay-per-click Ads Link Tracking
Pay-per-click (PPC) is an internet marketing model that’s most effective when it’s designed to facilitate sales. With PPC, advertisers pay a fee every time an ad is clicked. It’s all about producing more qualified leads to generate more sales or ROI.
Leads are your site visitors who have taken action or have engaged in your website. A few examples include signing up in your subscription form or newsletter, making phone calls, or availing your products and services.
With link tracking, you can track your PPC ads and sales performance altogether. It allows you to track your conversions easier so you can make informed and smart decisions about your marketing spend.
Conclusion
Link tracking is an effective way to track your conversions, leads, and sales through link management, click tracking, and link rotation. By attaching a specific digital code to your web content where your ads are placed, it’s also an excellent way to track the performance of your pay-per-click ads.
Now, you don’t have to do any guesswork as to how your marketing budget was spent because of the benefits of link tracking; wherein everything is properly monitored and documented.
