Digital marketing through social media is a major trend for businesses. This is because of the population of active users that use social networking. Aside from being an avenue for creating new customers, social media serves as a profitable advertising platform. Ever since the change from local media advertising to social media marketing, many trends have evolved. Some of these trends will be highlighted in this article.
The first trend is sharing content through videos. What started as a means for entertainment has evolved into videos for reviews, videos for product recommendations, and even how-to videos.
Next is the use of stories in platforms like Facebook, Instagram, and WhatsApp. These ephemeral contents have revealed their ability to capture and hold users’ attention. Then there is the trend of collaborating with influencers to promote a brand. There are different types of influencers, which can be classified based on their number of followers and their niche. While choosing an influencer to work with, a brand owner should carefully select which type of influencer would most suit his/her brand.
Also, many people and businesses use social media marketing services like Instagram growth service to gain more real followers and increase their brands’ visibility. Aside from the recent social media trends for businesses, you might be wondering about the best social media platforms for companies. This question will be tackled in this article, including short reviews about which business thrives the most on each platform.
The Best Social Media for Business
Facebook has been the king of social networks for several years and it doesn’t look like it is going anywhere anytime soon. This platform is suitable for all businesses. It is arguably the best place to find real people for business.
This platform reached 1 million users within 2 months after its launch in 2010 and since then has been at the top of the “Best Social Media” list. Instagram is perfect for businesses that market physical products, as it is a platform for photos and videos. Moreover, Instagram users are mainly between 18 and 29 years old, so if your products are related to that age bracket, Instagram is for you. In addition, Instagram has been upgraded and has qualities that measure one’s engagement rate.
This platform is populated by scholars, journalists, politicians, and sports analysts. Thus, if your business audience is related to the above-mentioned people, Twitter is for you.
LinkedIn is a social media network where one can find business partners more than customers. This is the best platform for B2B companies. LinkedIn is not for entertainment or online shopping, which is why its users are mostly professionals and business elites.
Businesses that thrive on this platform are visually-appealing and beauty-related companies. This is seen in the statistics showing that the majority of Pinterest users are women, although 40% of new users are men.
Finally, every business has the opportunity to get established on social media. All you have to do is discover which of the platforms better suits your business.
