Are you going to sell your products on the Internet, but you have no idea where to start? Or maybe you’ve already have an online store, but you want to boost sales? In any case, all you need is an account, creativity, and a bit of Instagram automation. Are you intrigued? Read till the very end to learn all the details!
In 3 or 4 years, standard online stores will bring forth much less income. Already, desktop versions of sites are visited much less frequently than mobile ones. The reason for that is the popularity of smartphones, which are much more convenient for surfing on the Internet.
But you do not need to create a full-fledged online store with an adaptive version or application for Android and iOS immediately. You can start with a regular account on Instagram. Especially given that your audience is already there, and the network provides everything you need for effective sales.
1st Step – Turn your account into a business one
You won’t notice an extreme difference, but it will give you a number of significant advantages. First, you will get access to the account Insights. Second, there will be the ability to contact you right from the profile. Third, there is the possibility of creating promotions.
For that, you need to connect your account to Facebook, and that’s all.
2nd Step – Use quality images which attract attention
Initially, Instagram was created as an application in which people can instantly share photos taken on the camera of a smartphone. But if you use a social network for business, keep a check on the quality of your images.
Yes, you can make great photos with modern phones, but still, it’s better to use a digital camera. Images should be attractive visually. If the goods you sell do not look very interesting, think of some scenarios for the pictures. Invite models to collaborate.
3rd Step – Adopt standard promotional tactics on Instagram
Use Instagram Shopping feature if it’s allowed in your country.
Create a branded hashtag. This is the leading search tool for Instagram posts. Think of your hashtag so that your publications can be found quickly. At the same time, the hashtag must match your business or title.
Make it so that IG users can find your brand unintentionally, but stay with you for a long time. Look at what hashtags are relevant for your niche. Use a hashtags generator to find the most relevant and most popular tags.
4th Step – Take advantage of Instagram automation tools
You’ve just created a profile and do not know how to attract and hold an audience for long? Then an IG automation tool is indispensable for you.
First of all, it can automatically like and follow your target audience. You can make the process of viewing Stories automatic. It will attract new people to your profile. And each of them is a potential buyer.
To engage your audience more, send automatic comments and direct messages to your fans and supporters. It is a chance to engage your audience with your attention. In addition, you can sell directly through DM, and in this case, automation is a vital necessity.
5th Step – Collaborate with famous IG bloggers to draw attention to the brand
You definitely need the assistance of popular influencers. Find people who are followed by 20,000+ people and analyze their audience. If there is a chance that they would be interested in your products, offer cooperation.
There are 2 options:
- Paid advertising. Bloggers set their own prices for advertising. They simply show your product to their audience and talk about it. They will give a link to your account under the photo or video.
- Barter. If a blogger is interested in your product, cooperation on exchange is a great alternative. That is, you give the person a product for free, and he/she talks about it with the audience.
6th Step – Run contests with awesome prizes from your store
This is one of the fastest methods of attracting a new audience to your profile. Think about what prizes from your catalog will be to the customers’ liking most. Or use statistics if you are already successfully selling products. Set simple conditions.
For instance,
1) follow an account, share the post with the contest announcement;
2) follow an account, write a comment, repost;
3) follow an account, like, write a comment in a short time period.
Conditions depend on the value of the prizes but do not require much from your followers.
7th Step – Use live broadcasts and Stories to stand out among other accounts
Your followers’ feeds are so packed that many of your posts are skipped. But it’s not a problem. You definitely noticed live broadcasts and Stories are displayed first. People tend to watch them consistently. Use this opportunity.
Go live and tell your supporters about your products and share valuable content!
In a nutshell, turning your Instagram account into the super-duper-lucrative online store is not a big deal. Just a touch of artfulness plus following my advice equals your business success!
