Social media platforms like Instagram and Facebook have already conquered our world so it would be a big mistake to ignore its advantages, especially if you run a real estate business. Like with any other business, this kind is entirely dependent on sales and social connections. It’s much easier to deal with an existing audience collected over the years than to start from the very beginning.
No matter if you have your own audience or have just started, your business requires an intelligent marketing strategy which considers all the major social media platforms. Your competitors have grown their business accounts on Instagram and do much to maintain them. While marketing is difficult and expensive for real estate companies, it has proved to be relatively easy with Instagram because of its simple user interface and its functions, and the many benefits offered by this platform for inexpensive rates.
Here are a few simple solutions you can use every day to benefit from today’s top social media platform.
1. Naming and branding
First of all, get your name in order.
Your name on Instagram needs to match your website’s name and company name. That way, you’ll be recognizable to your customers and insta-users. Your business will be easily found when people search for it. The unification in naming will leave no room for confusion when customers discuss your business or refer others. If you work as an independent agent, make sure to grow your profiles into a personal brand by including your first and last name. It is essential to write a creative description and to link all your social media profiles. Instagram provides the opportunity to add a link to your website, so don’t forget to include it.
2. Master the photographs
Millions of images and videos get uploaded on the Internet daily. With dozens of media files, internet users have to consume a tsunami of creative artworks and marketing efforts. People have become very demanding regarding the quality of visuals if compared to 20, 10 or even 5 years ago. The cornerstone of getting known and popular or doing great marketing on Instagram is good visuals. You can get totally different results when photographing the same object; figure out how to choose the right angles and lighting to make photos of the property you’re selling look brilliant. Take time experimenting with your camera or smartphone to perfect your expertise, or hire a professional if you don’t have time for that. Getting skilled at photography will help you on Instagram or any other social media. Try all the available photo enhancing apps that can make your photos better. Find 2-5 of them that suits your company the best. Then pick a finishing filter or a couple to use for every post.
Using this tip can boost your medias’ recognition, and in effect, boost your brand.
3. Get more Instagram followers and likes
Likes are what make a business grow on Instagram. People will put forth great effort to increase likes on their posts and gain popularity. What if you are completely new to Instagram and have just started your profile?
You can either turn to Instagram’s native advertising functions which will cost you a lot and may not show the desired effect. Some people try to create mutually beneficial collaborations by putting likes on people’s photos and asking for one in return. Any third-party service you register on and provide your login and password to can be risky; you don’t want to lose your account. Considering these factors, an easy way to get more Instagram likes and followers is to seek the assistance of sites that provide professional marketing services. If you are looking for a source of Instagram followers and likes, take a look at Friendlylikes.
A large number of Instagram likes on your posts will cast a positive light to the public and inspire people to want to associate with your brand. Human beings are a social species and will often like what others have already liked. A page with many followers will look more attractive than one with just a few. It’s important to find the right balance; don’t get carried away. Make sure to do consistent organic outreach.
4. Media, descriptions, hashtags
Filling your page on Instagram with property pictures is not going to lead your business to success, so dilute it from time to time with personal photos, stories depicting your happy clients, useful information and updates concerning the real estate business, and lifestyle videos. Such personal posts will make any business account more attractive to an audience. Once you have made your photos look great or had a video designer create a short film about the property, upload it with an informative description. Many have spoken about the value of hashtags but they certainly play a significant role in managing and highlighting your content and creating the ability to navigate to your content.
5. Get social
What is really valued on Instagram is your communication skills.
The platform gives users many ways to express themselves by putting likes and leaving comments on other people’s media as well as recording stories and filming IGTV movies.
It’s particularly important to find the community your real estate business is focused on and to engage with it online. Follow a win-win strategy and make friends with local business. Mention accounts managed by bakeries, cafes, coffee shops, hair salons and cleaning companies to be potentially mentioned by them. With regular mentions, you can sufficiently increase your brand’s visibility in the local market and it will cost you nothing.
These five tips are simple ways to make your real estate business grow on Instagram. Start with them and explore the world of Instagram daily to uncover its incredible possibilities and advantages for your real estate business!
