Whether you are new to the world of Instagram, or you already have some experience with how social media works, it is important that you make the most of your brand on social networks. Instagram is a popular platform for both businesses and individuals who desire reaching a wider audience. However, with so many people pursuing Instagram success, it is difficult to make your brand stand out.
When we talk about “your brand,” this refers to your own brand (yourself) or your business as a whole. Either way, you need to offer viewers something different if you want attention. Therefore, here are our top five tips make your brand stand out on Instagram.
1. Use Your Brand Voice
Just as you would on your brand’s website, it is important that you always use a consistent brand voice when communicating on any social media platform. This is how you get in touch with your viewers, and they start to recognize your tone of voice and sound. Using your brand voice is the perfect opportunity to be yourself and show others on Instagram who you are. Once you establish your brand voice, although this will not happen overnight, you start to stand out from your competition.
2. Stick to a Theme for Your Brand
Having a theme that you stick to when posting on your Instagram account further develops your brand and what it is that you stand for. In addition, your theme attracts a certain target audience. Sticking to a theme possibly involves sticking to a particular colour when posting, or even making the effort to add background to photo to signify that the post is yours. By doing this, viewers know that a post belongs to you and your brand the minute they see it, and they take more from your content.
3. Write Compelling Captions
While Instagram started as more of a photo-sharing platform, it grew considerably since it was first developed, and now the captions are just as important as the images. Always offer compelling content and captions that resonate with your audience. This means talking about topics that people care about, but also being mindful of other people’s thoughts and opinions. Being able to tell a story or narrative through compelling captions is a great way to immerse yourself within an online community, while also telling your audience more about your brand and business.
4. Add a Call to Action for Your Brand
The key to make your brand stand out is engaging with your audience. A great way to do this is by using a call to action. This prompts a response from your audience and involves a specially designed button or a question asked directly to your audience.
5. Post Consistently
The only way to ensure that your brand stands out on Instagram is by posting consistently. It simply is not enough to post online as and when you remember. Instead, take posting seriously and have a content plan in place. Of course, you sometimes post reactionary content that is topical at the time of posting. However, do not go without any posts for a long period. Breaks in your content cause people to get bored and forget about you.
By implementing these five Instagram tips, you transform your social media presence, make your brand stand out, and reap the benefits it offers to your brand.
