It is common knowledge that businesses today must be active on Instagram to grow. At the moment, there are more than 500 million active users around the world. Instagram is a social networking site that can provide an amazing platform to reach prospective clients.
To grow your Instagram marketing, you must increase your following. Do this on a consistent and regular basis and you’ll be good to go. After all, the more people that follow and contact you on Instagram, the larger audience that you can have. With this, you can disseminate the information fast every time you post.
Here are some effective tips on how to implement Instagram marketing to grow your brand for free.
Use Free Tools on Instagram
Instagram started to introduce business profiles which are similar to those on Facebook. The features include call-to-action, send a message, or call the business.
Apart from the contact option, business profiles have included analytics. Instagram calls this ‘Insights.’ With this, users can access engagement data and impressions within their account.
If you are using Instagram to grow your business, take advantage of this free option. Convert your personal account to a business profile immediately, as per suggested by Ascend Viral. As you understand how your users interact with each content you post, you can adjust it to improve your engagement with the audience.
Cross-promote on Other Social Media Platforms
One effective tip to increase your Instagram followers is to post across all other social media platforms. Examples of these are Twitter, Facebook, and LinkedIn. Invite people to like and follow your Instagram profile. When they follow you, they may get interested in what you have to offer.
Remember, you must not assume that your posts will reach everyone who follows your brand across various platforms. Some are not as active as they are on some networks. Thus, encourage your followers to connect to many of your social media accounts.
Do Not Overwhelm Your Followers
Indeed, you want to post often so you can make your brand become relevant. However, you must not post excessively, as that can overwhelm your audience. They may end up unfollowing your account if they get tired of seeing your products or services. There isn’t a best formula that will work for all businesses. Test your followers and check how they respond to certain content.
For example, you can start posting once or twice each day. Do this at alternating times daily to determine when your highest engagement happens. Then, continue experimenting with less or more posts in the coming days and pay close attention to engagement. Determine your sweet spot and adjust when necessary.
Interact with Your Audience
If someone puts a comment on your post, make sure that you reply to thank them. With this simple engagement, you can gain loyal customers who will promote your brand for free. Moreover, add ways to make your followers interact with your posts, as Ascend Viral had recommended. A simple request to tag three friends can grow an audience for a brand.
