When you order promotional blankets for your company, the fabric option is one of the most important decisions you’ll make. If you go with custom fleece blankets with a logo, your customers receive something comfortable, warm, and soft. But there are other options available.
First Impressions Start with Touch
When you see a blanket for sale, what do you do? Do you marvel over its color or warmth? No! You touch it to see how soft it is.
Blankets will be judged over other things when they are home and in use, but the first impression in the store is all about the feel of the blanket. Is it soft? Does it seem like it would be comfortable? If the answers to that are yes, the blanket has a better chance of going home with the customer.
Choosing Between Common Fabric Types
The New York Times lists the best throw blankets of 2025, which may help you decide what direction to take with your company’s custom blankets. There are many different fabric types that are often used in blankets and they are utilized for different reasons. Here are a few fabric types and their best uses:
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Warmth
If you keep your thermostat on the cool side in the winter to save on energy bills, warm blankets are something you use quite a bit. Wool and fleece fabrics are insulating and keep heat close to the body.
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Softness
Since the texture of the blanket is important to most, consider cotton or sherpa materials. For the ultimate soft feel, try chenille. The velvet feel keeps you warm, but gives that soft-to-the-touch dimension, too. Cashmere and silk are soft as well, and give a sophisticated appeal.
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Longevity
Most people don’t throw blankets out after only a year. They want them to last for a long time. Not only do they want longevity, but they also want easy care. Cotton is the easiest material to care for because you can toss it in the wash and not worry about the outcome. Other blankets may be okay in the washing machine, but must hang dry and options like wool or silk take extra care.
Durability Defines Brand Longevity
Branded blankets reflect back onto your brand, simply because your logo and colors are on the perceived quality in promotional blanket. The durability of the promotional item you give to customers reflects back on your brand as a whole. If you give away blankets that fall apart fast, people are going to assume your brand doesn’t last long, either.
If, instead, the blankets last for a long time and hold up well against heavy use, those items will be associated with your company. You want a durable, high-quality blanket so its qualities rub off on the way the user sees your brand.
The Sustainability Signal
While throw blankets are easy to find, The Washington Post gives tips on choosing the right one amongst all of the styles, thicknesses, price points, materials, and options. One of the most recent qualities you can consider is sustainability. How was the blanket made? With recyclable materials or in a sustainable way? Highlight that information, and customers who are eco-conscious will appreciate that you care about the environment. That idea will then get carried over to the company and brand.
Aligning Fabric Choice with the Audience and Occasion
Since there are many fabric choices, you have options. The best idea is to align your fabric choice with the audience that will receive the blankets. If you plan to hand the items out to those who live in a colder climate, warm materials are best. If you want the blanket used for picnics and lightweight options, go with breathable materials.
The fabric is an important part of how the perceived quality in promotional blanket will come across. You want your target audience to be happy with the item you hand out, so they will use it frequently, which will only help your brand to be in front of them more.
Customization That Enhances, Not Degrades Quality
There are many ways to customize a blanket. You can have blankets embroidered with your logo, for example. Stitching is another option. There are also some customization options that can degrade the quality of the promotional blanket, such as heat transfer vinyl. That option does not work on plush fabrics and can damage the quality around the logo.
In Conclusion
There are more details to think about around custom blankets than you might have realized, but finding the right options will help your blanket maintain longevity, quality, and durability. Save Your Ink can help you with all of the options, including customization. You want the blanket to be something customers will use frequently, so your company’s brand is before them at all times. Think about what your target audience appreciates, and what the weather around you calls for, and you will hit on the right materials with ease.
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