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Interview with Heather DeSantis, Owner of Publicity For Good
They say there’s no such thing as bad publicity. Just get your business name out there, however you can, and let the chips fall where they may. Heather DeSantis refutes that old PR paradigm. Heather and her firm Publicity For Good believes good publicity, or publicity for companies doing amazing things, is the way to go!
Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Heather DeSantis, who shares valuable PR tips and advice to our podcast listeners. This former Miss Ohio International 2018 also has a fascinating business success story to share.
Heather DeSantis believes the way to go is to disrupt your market by promoting “working for good.” Her advice can help any business owner achieve greater publicity.
Subjects discussed in podcast include:
- Heather DeSantis’s inspiring journey to becoming an entrepreneur
- Why Heather believes PR is so important
- How to focus on the good in your business’s PR
- Driving PR power into your business through ‘driving purpose’
- Why traditional PR is so critical in today’s media world dominated by digital
- How to use your PR tactics to attract millennial customers
So, tune in and learn how you can gain an edge with your publicity by learning how to focus on the good.
Episode Sponsor: Little Jimmy’s Italian Ice & Pushcarts * www.ItalianIce.net
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