The pandemic is not very conducive to live networking. Many people were told to stay indoors and as the economy reopens, people are still cautious about attending events. However, Eli Sheiman says this does not mean it is the end of having personal and professional contacts. Eli is a business development specialist in Santa Barbara, California, who knows the value of maintaining professional connections. He explains that not only do people continue to maintain their network, but also the current situation provides a unique opportunity to grow it in different ways.
While mingling at a networking event and giving out your business cards might be on hold for now, technology (new and old) fills the gap. There are several ways to keep in touch with existing contacts as well as find new ones from the comfort of your living room. And you do not necessarily have to dress the part, notes Mr. Sheiman.
Turn to Social Media
Many people take to Instagram and Facebook to document their daily lives during the pandemic. The early statistics show those are the two most popular platforms during the outbreak. However, there are others that gear more towards achieving professional goals.
Perhaps you had a LinkedIn account for some time but have not been using it to its full potential. Eli Sheiman notes that this is the ideal time to use this social networking platform more extensively.
The first step is to ensure your profile is complete and is not just a placeholder on the site. That means updating it with a recent photo (preferably taken by a professional while being mindful of safety measures, as some photographers have returned to the studio).
Check to see what your contacts are up to and ask them for recommendations. This boosts your profile’s appeal to potential employers. Consider that employers spend more time looking at online platforms such as LinkedIn for potential candidates, and that a professional profile is the new first impression. In fact, a survey from 2017 reveals that about 70% of employers scan social media as a way to screen potential employees.
However, potential employers likely look at all of your public social profiles, so avoid posting anything that compromises your appeal to a company.
At the same time, seek out industry leaders and professionals you respect and request to add them to your network. Include a note about why they have your attention. The worst that happens is they ignore your request, says Eli Sheiman.
Seek Online Networking Events
Gathering virtually is a way to get your presence known and take in information from industry professionals. Sign up to webinars and register for virtual networking events that interest you, urges Eli Sheiman.
While many virtual events deliver through Zoom — the video conferencing software company saw a huge boom of subscribers during the pandemic — there are a number of other video conferencing apps. It does not matter which one you choose. It is more about the quality of the content and speakers.
Put on some business-appropriate attire if you are a participant shown on screen. However, more importantly, set aside adequate time and space to take in the presentations without distractions, as you do when attending a live event. Use whatever tools are at your disposal including live chat to add your thoughts or ask questions. Find out if the information presented is available following the event.
Some virtual events allow you to see the list of registrants ahead of time. This way, you identify those who you want to connect with. Use any opportunity to ask questions or showcase your knowledge during a Q&A (without taking up too much time). Also, ask your chosen contacts for their thoughts on the material. There might be an opportunity for a virtual hangout among participants, where it is a good time to chat and connect.
Check in with Existing Contacts
Take some time to check in with existing contacts via phone or email. However, do not make it geared towards selling — but more about how they are doing and how you might be able to help, notes Eli Sheiman.
This small gesture maintains a contact and keeps you top of mind for future opportunities.
