Adrian Rubin is a respected freelance creative director who has built a career based in the competitive sector in New York City. Rubin believes the role of creative director allows him to work in many different areas of business and understand the need to build a recognizable brand.
The business world is more crowded than ever before with freelancers and established companies battling over the same clients. Many business leaders do not have a basic understanding of how standing out in their crowded sector can make all the difference in building a recognizable brand. Standing out from the competition can be done in many different ways based on the use of the Internet and traditional business services.
1. Create a scholarship
One of the simplest ways of standing out in a crowded market is to give back to the community. A scholarship is a good option as this can be used to give back each year and be used to fit into the financial restrictions of any company or freelancer.
Adrian Rubin has developed his own scholarship with $1,000 provided to the chosen student who may be a current student or already attending an academic institution. Parents and students alike search for scholarship opportunities for their children, meaning a huge number of people will read about the donor involved with a scholarship.
2. Create a blog
Forbes reports one of the simplest and cost-effective ways of attracting positive attention to a company is the creation of a blog. The content should always be of the highest quality and can be written by a professional or employees of the company. Making sure a consistent tone and theme is used in the blog ensures readers will return on a regular basis and look over other online content linked to the blog.
3. Invest in customer service
This is not a new way of attracting and keeping customers for any company but it is one often forgotten outside the service industry. Making sure every customer feels their needs are being met immediately by your company is the first and most essential way of guaranteeing that your company is seen as the best in your sector. Customer service is nothing new, but feeling as though a client is loved by your company will always make you stand out in any sector. Studies reported by Forbes show 75 percent of customers classify customer service as the true test of the abilities of any business.
4. Appear on a podcast
The podcast has become a major part of the digital arena in the majority of the world and has a growing following in the U.S. Business podcasts are important to many industry leaders who look to hear the latest strategies used by their partners and clients. Podcast Motor reports the most important reasons for appearing on a podcast include promoting a business and reaching your target audience. Freelance creative director Adrian Rubin often appears on podcasts discussing brand awareness to build a following among current and potential customers.
5. Avoid annoying potential customers
We have all spent hours avoiding those salespeople who do not know when to quit calling or knocking on our door. Persistence in a sales staff is important but there is a difference between showing a willingness to close the deal and simply being annoying. Receiving three calls a day from the same company is a surefire way to turn a customer off from your company, according to Inc. In many ways, this area is linked closely to the provision of excellent customer service, as the majority of customers do not want to spend their time chatting with salespeople.
6. Keep on innovating
Every area of business needs to stay relevant when the discussion turns to technology and innovation. Although this may add an extra expense to any business, technological innovation is a key to achieving business success in the 21st century. Two of the most common ways of developing a digital footprint is to create cell phone apps and to use social media as an effective marketing tool.
7. Choose the right employees
Employees make any business special and need be invested in on a regular basis. Employees should be blessed with a range of customer service skills, including confidence and empathy for customers who should always feel they will be heard by your company. Employees who understand the needs of their customers will set your company apart from the competition and build lasting relationships with your clients. In the 21st century, customers expect more than a professional call from your company; instead, they desire a complete relationship lasting for years into the future.
