As a modern business, you need to be coming up with the best ways of utilizing social media. And that means you have to be aware of all the myths circulating surrounding social media marketing. These are some of the big ones that you have to ignore right now! They will be detrimental to the cause, and that’s why you need to make sure you disregard them and focus on marketing your brand as best you can.
Social Media Isn’t THAT Important
Don’t listen to people who tell you that social media isn’t that important. In many ways, it’s actually the most important thing you will ever use in business. Think about how many people use social media every single day. There is a global audience of close to 2 billion people at your fingertips. These people are all potential customers, and it’s up to you to secure them. Any business these days that doesn’t embrace social media is going to suffer as a consequence. It is the driving force in modern corporate business and the best way to connect and engage with your target audience.
You Don’t Need a Big Following
A lot of “experts” will tell you that you don’t actually need a big social media following. This is complete nonsense. As a modern brand, you have to make sure you have as large a following as you possibly can. People need to buy into your business and view you as a good option. And, by having a large following of users you give yourself a more legitimate and professional image. You can do this by drumming up interest in certain marketing techniques. For instance, you could buy Instagram likes to increase the profile of your post/advert. This is a great way of drawing people to the brand and increasing interest. So, make sure you pull out all the stops and do whatever you can to boost your following and make your marketing as effective as possible.
Don’t Rock the Boat
On social media, there is a belief that you shouldn’t try to rock the boat. This means that when it comes to marketing, you should remain neutral. While this is good in certain situations, there is also scope. Your company needs to show it has personality and character. And sometimes this means rocking the boat or being a bit controversial. The way to do this is to take sides and have opinions, rather than sitting on the fence. Sometimes it’s actually really important and healthy to rock the boat. You just have to be sure you pick your battles properly. Used in the right way, social media can be a powerful weapon on the road to a successful marketing campaign.
You Mustn’t Over-Saturate
Many people will tell you that you mustn’t over-saturate when you’re on social media. While this is true to an extent, it’s also not true. You need to make sure you make your presence felt, and this means constantly marketing yourself. You need to make sure you keep the brand in the forefront of people’s minds. And you can only do that by marketing and promoting on a regular basis. But, you also have to make sure you don’t bore or annoy your customers. And that’s why you should make sure that all of your content is relevant and interesting. That’s the best way to make sure you saturate and don’t lose customers at the same time.
Write Whatever You Want
There’s a myth that when it comes to social media, you can write whatever you want. It’s freedom of speech, right? And you’re entitled to your opinion, aren’t you? Well, not really. You have to consider the best interests of the company and preserving your reputation. It’s important to be more aware of what you say these days, particularly on social media. Everything goes somewhere; that’s what you have to remember. So you may live to regret comments you might make in the heat of the moment. Try to keep all your written content on social media as business related only. This is the best way of making sure you maintain a professional image at all times. Be careful with your output, and you can provide the best possible platform to market your brand.
These are just a few of the key social media marketing myths you’ve probably heard in your life. And it’s important to understand that they aren’t true and could actually wind up damaging your business in the long run. So you have to make sure you disregard these and get back to using social media the way you should be using it.
