In order to survive the new age of small business ownership, you have to get with the times. That means mastering online advertising tactics and digital marketing.
However, for people new to the game, this can be easier said than done. But have no fear, we’re here to walk you through it!
Follow along for a quick guide on online marketing for small business owners!
Online Marketing for Small Business Owners
If you’re starting from square one, this all may seem a little complicated. However, we promise it’s simpler than it seems once you get the hang of it.
If you’re still uncertain after this article, you can also hire out some services to give your online marketing a boost. For example, Review Management Tools help send promotions, get you more 5-star reviews, manage your business listings and more!
For, now, however, let’s get you started.
Build a Website with Solid Content
First and foremost, you need an online presence. This begins with having a website. However, a generic website with clunky navigating and garbage content won’t do.
You need to have a smooth, user-friendly website with solid content. Good content includes topical articles and information, multiple forms of media, full contact information, and a way for your customers to interact with you.
Building a website is a vital component of online marketing for small business owners.
Perfect Your Local SEO
On your website, you need to lock in your local SEO. SEO stands for search engine optimization. This is how people find your business when they type something into a search bar.
This may be one of the most important aspects of online marketing for small business owners.
You need to fill your website pages with keywords related to the products and services you offer, including your location. You also need to tag images and videos, headers, and titles.
Finally, it’s a good idea to have both internal and external links. This shows SEO algorithms that you are a center of knowledge and information regarding your field.
Get on Social Media
Next, you need to get on social media. Facebook and Instagram are the best places to start. From these platforms, you can start to build a following. As your following grows, you will gain a farther reach out to your community.
Additionally, you need to stay active on social media for it to count for anything. However, don’t post singularly about sales, promotions, and products. People will start to tune you out or unfollow you completely.
Instead, do fun, friendly posts that promote involvement and interaction with your followers.
Build an Email List
Both from your website and your social media accounts, aim to build an email list. This is where consumers subscribe to your business and are added to a list. This is email list is a free advertising base where you can send promotional offers, advertisements, and more.
It helps if you start by giving, rather than asking for something. For example, get people to subscribe to your email list by giving them free access to an e-book or a massive-savings coupon.
Still More to Learn
We’ve covered the basics, but there’s so much more to learn. Fortunately for you, our whole website is full of good information on online marketing for small business owners. Feel free to check out the rest of our blog and learn more!
