Businesses are always looking for ways to find new customers on social media. Engagement is the key to success. Businesses need to make sure that they are spending their precious time and resources on posts that connect people to their brand to help communicate good service experiences, increase traffic either to a website or shop, and bump up sales. Small businesses need to look at ROI in terms of social media. Time is a precious commodity when you’re running your own shop. Business owners shouldn’t be doing anything that doesn’t contribute to the bottom line — directly or indirectly. And that includes social media. HBM
Bernard Perrine, CEO and co-founder of SocialCentiv
http://www.socialcentiv.com Twitter: @SocialCentiv Facebook: http://www.facebook.com/socialcentiv
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