Increasing sales is one of the most important and most challenging aspects of running a business. And rightly so. After all, if raising revenues was easy, there would be no competition and the market would collapse. Due to this inherent difficulty, the number of companies that fail to overcome the initial adversity during the first year of business is counted in the thousands.
Fortunately, there are innumerable ways in which someone can try to make their company stand out. According to Johnson Nguyen, an online marketing expert, one of them is the well-known marketing strategy of newsletters. For those unfamiliar, these are the written campaigns that get sent to individuals who have some tie to the business. And given how cost-effective this method of reaching out to people is, it comes as a surprise that there are enterprises where newsletters are not employed.
Drive Website Traffic
According to Johnson Nguyen, the most obvious benefit of newsletters is a boost to website traffic. The reason why is that more visitors have been proven to lead to a higher number of transactions. In other words, sales will increase, and revenue will grow as a result.
Consider, for instance, a company where someone’s historical conversion ratio stands at two percent. Well, with an average customer inflow of 1,000 per day, this will amount to merely 20 purchases. If, however, that inflow can be raised to 5,000, the number of purchases will be around 100. Hence why a boost in traffic will be invaluable in terms of gathering new buyers and facilitating cost-efficient transactions.
Reconnect with Past Buyers
The priciest mistake that almost every new company makes is letting go of their retargeting efforts. In simple terms, this means using previously obtained data to make advertisements to people who have already interacted with the brand. So, someone who has a track record of buying sporting goods, per se, will often receive ads for athletic wear or similar. This is where newsletters can be extremely beneficial as they make for an outstanding platform to remind previous buyers of their experience.
Update the Community
Although revenue-related objectives are the main priority of newsletters, they can be used for some other goals as well. Johnson Nguyen, owner of an online marketing company in Vancouver, reminds that many companies leverage them to update their loyal client base on their current ventures. For instance, when auto manufacturer Tesla sends a newsletter, they are rarely mentioning prices. Instead, they usually give everyone the latest information on their research and development efforts related to sustainability. That way, people can learn about what the brand has been up to outside of their income-maximizing ventures.
Maximize Affiliate Links
With the world of online marketing, there are numerous ways to make passive income. Affiliate links are a rather popular method of doing so as they let businesses raise customer awareness with a relatively low amount of effort. For instance, when someone has a blog where they promote products from a particular seller, they will earn a percentage of the selling price every time that there is a transaction. Well, the same concept applies to newsletters. In translation, when corporate newsletters have affiliate ties, the brand in question will get passive income every time that someone makes a purchase through one of the links.
Public Image and Credibility
As professional organizations are well aware, maintaining a good public image is extremely important. The reason why boils down to credibility which is necessary for those who would like to increase their sales. Naturally, most people are going to be quite skeptical about businesses that don’t show a high level of care for their consumers. Well, newsletters can play an important role here as they will boost the company’s image and make it stand out. Not to mention the high level of branding that can be developed through email campaigns.
Obtain Honest Feedback
Ultimately, entrepreneurs whose businesses use newsletters can turn them into feedback forms. In other words, they will give the recipients an opportunity to share their honest opinion. That way, those in charge will have unbiased opinions about the way in which things are being handled. More importantly, they will receive vital data that can help make future decisions and keep the company as profitable as can be.
Newsletters Are a Must!
Given all of the benefits of email campaigns that were mentioned, it seems that using some form of written marketing is a must for every serious brand in the world. In fact, those that fail to do so are risking a large loss of potential revenue. More importantly, they are giving their opponents a chance to seize control and take over the industry.
