Digital marketing is a wide-ranging field that includes a variety of different roles. It covers all marketing efforts that involve the use of digital channels such as apps, websites, social media and email. Working in digital marketing can be both rewarding and challenging. It can also secure you an impressive salary, especially if you have skills that are much sought after.
One of the best ways to develop the necessary skills is to undertake professional training provided by experts. You can take a look at courses that are available, and find one that fits with your busy schedule, by visiting sites such as Courses.com.au. If you are looking to train for a career in digital marketing, you may be interested to know which jobs attract the best salaries.
Digital Project Management
Digital marketing roles are often specialised, so it can be important for a company to have a person in place who can manage entire digital marketing projects and make sure that all of the specialist tasks come together to deliver a project successfully and on time. Digital project managers oversee different types of campaigns and projects, so they need to have a diverse set of skills including:
- Excellent communication skills.
- High standards of time management.
- Highly developed organisational abilities.
- Sound working knowledge of digital marketing tools and tactics.
- Training in the use of digital project management software.
The role is varied and can be extremely challenging, but the salary rewards are good. The average salary for a digital project manager is AU$75,008.
Content Strategist
Content is one of the most important factors in any successful digital marketing campaign. Effective content strategies are used by businesses, to help them attract customers and feature highly in search engine rankings. A content strategist is responsible for ensuring that the content created by a business produces optimal results. They need to be able to:
- Develop and maintain a successful content strategy that is tailored to the marketing needs of the business.
- Audit content on a regular basis.
- Compile style guides that support the brand.
- Create or curate content where necessary, including the use of search marketing skills.
Skilled content strategists are a much valued resource. The average salary of AU$87,187 for this role reflects this value.
Search Engine Optimisation and Marketing
The Internet is a crowded market place, so it’s important that businesses feature as highly as possible on a search engine results page (SERP). Search engine optimisation (SEO) and search engine marketing (SEM) experts make this happen. The skills required in these roles are varied and different talents may be more valuable, depending on the needs of the business. Some of the attributes that SEO and SEM experts should have are:
- An understanding of keyword research and use.
- The ability to think critically.
- Knowledge of the use of analytics.
- Link building expertise.
- Technical SEO knowledge.
The role of an SEO/SEM expert is pivotal to the success of digital marketing campaigns. The average salary of $58,958 reflects this.
As you can see, digital marketing roles attract good salaries. The work can be challenging but the financial and motivational rewards make the effort worthwhile.
