We don’t have to tell you the importance content holds in your marketing strategy. But, content alone can’t help you advance your goals. You need to make it interesting, engaging, and valuable. And, let’s be honest: that can be a difficult task.
It might help to have a plan that could guide your steps.
In this article, we’ll present a framework that you can use to create irresistible content that your audience will simply love reading.
Create a Great Experience
A great user experience starts from the beginning, with a good headline and introduction. These are the elements that the readers first see, and you need to ensure they’re captivating enough to make them want to learn more.
While it may sound superficial, when it comes to content, the packaging is vital and needs to be high-quality if you want to stand a chance against your competitors. Of course, this doesn’t mean you should start using click bait titles to lure your audience. That will only make them angry. Instead, make sure that in the first few moments visitors land on your page, they get an accurate preview of what you can do for them and just how valuable your content is.
If you’ve managed to convince visitors to stay on your website for more than a few seconds, then you need to make sure you deliver the great content you’ve promised. You’re probably already aware that most people won’t read every single word of your pieces, which means they will need additional elements that ensure their attention stays with you. Make sure you steer clear of large paragraphs, keep sentences short, declutter your page, and have a good page structure with lots of subheads and bullet points.
Make It Enjoyable
You know the information you have is valuable, but how do you make it interesting enough to read?
That’s where a good structure can come in handy.
Make sure to include an attractive title, a sharp, captivating introduction, as well as a format that is easy to read and understand.
As far as the content goes, try to write it in a way that serves your readers’ interest. You need to learn how to edit because not every detail will seem interesting or relevant to your audience. And every word you put in needs to serve a purpose.
Storytelling is another crucial aspect of your content – it serves as a way to connect with your readers on an emotional and personal level.
The Final Touches
So you’ve done the work, you’ve put in the effort, and now you have what you think it’s a great article. However, as amazing as the website content management is, you could ruin it if you skip this last essential step – editing! Punctuation, spelling or grammar errors have no place in your piece, and you need to make sure everything is perfect before you share your content with the world.
Anyone can make mistakes, so don’t be ashamed to reach out and hire a professional editor to double and triple-check your articles. After all, it’s their job to focus on the writing quality and find any unfitting parts in the article and polish it up.
However, maybe you’re in a position where you can’t yet afford professional editing services. If that is the case, don’t worry! There are many editing tools out there that you can use free of charge or for a much lower price. Hemingway App, for example, is an excellent tool that assesses the readability of your piece, highlighting the parts that are difficult to read and suggesting better alternatives.
Last, but not least, don’t forget to make your content engaging. If you want to increase the probability that your article will get shared, transform some quotes into tweetable ones, allowing readers to share them with their network. It will encourage people to take action and will give the content a more playful feel. Quizzes are also a popular type of interactive content that you can use to engage your audience.
Attention to details will go a long way, and if you want to create create good content, paying attention to every little aspect will have to become a norm. Remember, it’s all about the visitors and what you can offer them!
