Imagine owning the best product or service in the world, and yet no one knows about you. You see no sales and competitors with a product half as good as you make three times the revenue. Why would such a situation occur?
The answer finally comes down to marketing. Having the perfect product is entirely redundant if no one knows it exists. It could sit on the shelf for years to come and remain unnoticed in the world of noise and clutter.
Effective digital marketing lets you get ahead of this vacuum and find the exact people who need your product or service. If done right, just a small investment can give you a vast return.
Why Digital Marketing Is the New Wave
Since access to high-speed internet and mobile devices became a reality, the whole market has moved online. People in the USA can sell their services not just to their region, but around the world. Think of the internet as a secondary virtual world filled with sellers and buyers.
Digital marketing uses online platforms to connect with users who would be interested in your brand. By using techniques like email marketing, social media, online searches, and much more, a brand can create a lasting reputation. This effort will eventually lead to sales, and then revenue.
Marketing is not selling; it is merely letting the online world know of your presence. Share stories, highlight achievements, spread information, and entertain. Using content as a tool is fast and effective.
Making content has never been easier. In today’s world, a simple slideshow maker can produce quality content that enlightens and entertains an online viewer. Access to these free tools has made marketing an easy and straightforward process.
What Can We Learn from Industry Legends?
From marketing to digital marketing, the world has seen some exceptional people who defined this movement. Let’s take this opportunity to learn from the best with these five quotes.
1. “Marketing is no longer about the stuff you make; it is about the stories you tell.” – Seth Godin, Bestselling Author
Seth Godin is one of the most iconic names in digital marketing. His books and blogs have been a source of inspiration and information for many young entrepreneurs. One of his ideologies of content marketing is the use of substance over quantity.
“Marketing is about the stories you tell,” stories about your brand, your products, and the domain of your business. Online marketing is not about bombarding your users with sales posts, but selling thoughtful strategically planned storytelling.
For example, if you are a bakery selling sweet products, your marketing plan should be more than just photos of cupcakes. Make videos about your kitchen or tell stories about your origin and share fascinating anecdotes about the recipes.
2. “Saying Hello doesn’t have an ROI; it’s about building a relationship.” – Gary Vaynerchuk, Author of Jab, Jab, Jab, Right-Hook
Gary Vee is one of the most famous digital media moguls. His digital journey and his idea of hustle is the most inspiring content on the internet today. Vaynerchuk has a straightforward outlook on digital marketing and social media.
He believes that social media is about giving back and not solely consuming. In all his videos, he encourages business owners to interact with comments and add commentaries on pages of others. ‘Saying hello’ is his way of generating an ecosystem of people who like the brand.
Sharing meaningful comments will encourage more people to check out your work and bring the most organic traffic to your social media pages.
3. “The consumer is not a moron; she is your wife.” – David Ogilvy, the Father of Advertising
While this was a quote about adventuring, it resonates with the digital space very vividly. As a creator of content, keep the needs of the user in mind. Do not spoon-feed or ridicule your audience.
Share insightful content that adds value to their lives. Marketing aims to create a ‘feel-good vibe’ that eventually encourages them to follow your brands. Online narratives help make a connection with the users and build a trustworthy image for your company.
4. “Content is fire; social media is gasoline.” – Jay Baer, Marketing Expert
While content is the king, even the king needs a kingdom. You could use an online outro maker to make your videos in a few minutes, but it’s wasted effort without a platform that nurtures content.
Social media is precisely that. They allow you to share content and start a dialog around them. Using reactions, comments, and sharing — the content gets its wings. Social media acts as a catalyst that helps you reach the people you need.
Failing to understand social media’s function will lead you to vast disappointment and demotivate you from making more content.
5. “Content marketing is about commitment, not just a campaign.” – Jon Buscall, CEO of Moondog Marketing
Consistency is the key to effective results. Effective marketing is not thinking from a narrow lens, but planning months at a time. While content marketing is slightly trend-driven, the crux of marketing is defining goals and charting a map to reach them.
Plan your posting and content as ahead of time as possible. This process gives you the time to create quality content and never miss a single posting date. Results do not come from a single attempt; it’s an ongoing battle that bears fruits from cumulative efforts.
Key Takeaways
Taking examples of industry leaders, we can understand that digital marketing is about being ahead of the curve. Sharing stories that interest people and being consistent.
The formulas you find online to market better are not set in stone. They are guidelines that help you stay on track. Only with time will you be able to understand your audience’s needs, and then the content can be tailor-made to fill this void.
Social media is not a dump of your content. Follow the science behind the platforms, and build a network of followers who care for your brand. Once you win the trust of the users, the products and services will sell for themselves.
