If you’re one of those people with the gumption and insight to open up a business inside your own home, you probably have lots of ideas on how to stand out. Chances are you’ll need every one of them, as it can be hard to get a footing in a competitive business world, especially in the early stages. That is probably the most crucial time of all for a home business, as you’ll need to establish yourself quickly. After all, you probably will have made a lot of financial sacrifices in giving up a full-time job and a comfortable income to be your own boss and get rid of that annoying morning commute. If your business struggles early on in the game, you may take too much of a hit to withstand it.
Many people know about the traditional forms of advertising that are available to them. In addition, most other home businesses like yours likely have websites dedicated to promoting their product or service, as well as social media accounts devoted to making contact with consumers. As a result, you always have to think in terms of stepping off the beaten path just enough to draw people in ways that your competitors might not consider. You can do this if you have ingenuity and forethought, and perhaps you can come up with an effective promotional avenue that no one in the market has tried.
One thing you might consider is offering the customer the chance to pay in cryptocurrency; that would show customers that you’re willing to embrace technology, especially one that has become such a hot investment property. You can also put your business in the limelight in its early stages by trying something similar to the following ideas.
If you can pull it off and get publicity, a little bit of craziness at the start of your home business might go a long way. Maybe you can hire a skywriter to tell people about your grand opening. Or, if you sell some sort of food item, maybe you can stage an eating contest to get some hype. This will depend a lot on what your business is set up to do, but it can make a big difference in garnering early publicity.
You probably won’t be able to afford a celebrity to hawk your product. But a so-called social media influencer might actually be better if you can find one that has a lot of sway with your target audience. They might even consider doing it for some sort of trade set-up if you sell something that makes sense to them.
People get so caught up with promotional tools afforded them by technology that they forget some traditional avenues that work pretty well also. Putting a coupon out in the small mail can work extremely well, especially if you’re operating in a small town. A mailer might just be overlooked by your competitors and can make a huge impact.
These are just some broad ideas to spur your own clever advertising tactics. Don’t be afraid to step out of the box, especially when it comes to making your home business a household name in your market.