Donors are a crucial part for most nonprofits. Acquiring them is the only guaranteed way they can run successfully. Nonprofits continue to compete to garner a long-term donor, and it’s one of the marketing strategy failures many need to address.
The Top Marketing Tips to Help You
However, as long as there is a good marketing strategy, then a nonprofit can set a foundation for itself. Here are some awesome marketing strategies which a nonprofit can use to cultivate a donor.
Social media
Social media is a viable means for any business to find prosperity. This includes nonprofits, according to Explore Inbound LLC. Explore Inbound advises that the use of Facebook, Snapchat, Twitter and Instagram can go a long way for reaching targeted donors.
In the past, events and sending physical mail used to be the norm. However, the evolution of the internet has made the world into a global village. A program like Hootsuite can help you take care of all your social media needs easily.
Social media is a powerful way to reach your targeted audience. An organization may opt to create ads as a way of increasing their visibility. This can be done through Google AdWords, Facebook ads, Twitter ads and LinkedIn ads.
A nonprofit might consider incorporating hashtags and creating hashtag trains to popularize their campaign. This is a good marketing strategy that will only require access to a smartphone, computer or laptop.
Be transparent
A nonprofit should have goals and objectives just like any business. This means it should outlay its goals as clearly as possible.
A donor will only be willing to help out an organization which has its goals set in order. Thus, an organization will need to come up with a message which is clear and transparent about what they want to achieve and how they will achieve it.
Understand SEO
Search Engine Optimization is a great tool which donors and other people can use to find a nonprofit online. However, it is sad that most nonprofits do not consider SEO.
There are many ways which you can use SEO to boost your nonprofit organization’s visibility. This involves using deep keywords while blogging and using social media.
Boosting your SEO will give your nonprofit organization a chance to be at the top of the search results. This is an efficient way that donors can find you and reach out. Be willing to accept any type of donation, no matter the budget.
Use newsletters
Newsletters are productive ways of reaching your target audience. It is common for donors to click on a website and fail to contact the organization.
Therefore, the best way to create a good standing is by encouraging them to subscribe to your newsletter. You can send out newsletters every two weeks. This will help them be more aware of your nonprofit. In the long run, they might decide to become one of the donors of your organization.
Use social media influencers to campaign for your cause
The rise of social media has led to the growth of social media influencers. These are individuals who have a massive following on social media platforms.
As a nonprofit, you should look to win over a social media influencer to support your cause. An influencer will campaign for your cause 11× faster than traditional methods.
Identifying a good media influencer who will fully support your cause can be a hassle. The best way to reach out to them is by contacting them via email or their social media handles.
Tell your story through educational content
Digital marketing has always made an impact by spreading the news about a business. One cannot deny the power of video marketing.
It’s the time for Millennials today. They mainly will pay attention to something which has visuals instead of just audio only.
Your nonprofit should invest in video content which fully outlays the goals and objectives of your nonprofit organization. The best part about video marketing is that it requires minimal capital to produce, does not need much manpower and the videos don’t take too long to make.
Your organization might also decide to invest in a YouTube channel.
Apply for Google for Nonprofits
Google for Nonprofits is a free program by Google where they give out their premium services such as Gmail for free. They give a chance for nonprofits to access their services which might be expensive for them.
Some of the features they have include:
- G Suite for Nonprofits
- Google Grants
- YouTube Nonprofit Program
- Google One Today
- Google Maps API
Sure, it can seem difficult to engage with the right audience as a nonprofit, especially since you are looking for credible donors. However, keeping in mind a few simple tips and focusing on the right strategies will ensure you have nothing to worry about.
