Instagram is the perfect marketing tool, simply because people don’t view it as such. Once you start looking at your friends’ posts, you go from one to the other, seeing a bunch of advertising as you go along, that would normally drive someone mad. That is why Instagram Stories are so important and should be inserted into digital marketing strategies for businesses.
Look Professional at All Times
On Instagram, one of the advantages is that you can create very different stories, from one to the other. However, what you cannot do as a business is look below average in terms of quality of the posts. If you are not used to creating Instagram Stories, or you are simply not a very creative person, it is much better to start with Instagram story templates. In fact, many people use them, as it is the safest way to create beautiful stories that will please viewers. Below, you will discover a few ways you can use Instagram Stories to market your products and services.
Make an Announcement
Who needs a press conference when you can actually reach 2 billion people in one place, right? Although it is an exaggeration, that is still the number of persons around the world that view their Instagram actively on a daily basis. Therefore, the potential in terms of visibility is there for you to get your announcement heard, loud and clear. And the best part is that it is instantaneous, so you can talk about what is going on, here and now.
Inform Viewers on the Most Important Subjects
With Instagram, there is actually a way to emphasize some of your messages. By using the “Highlights” feature, you will position some of your stories at the beginning of your account, by essentially pinning them there. That enables you to focus on products and services that you want them to know about, as well as information regarding the company that you believe makes it better than competitors.
Feel the Pulse of Your Followers
Anyone in business, and even more so those specialized in marketing, will tell you that the most important data you can hold, is knowing precisely what your potential clients desire. On Instagram, you can basically ask them the question directly, and they will respond. That’s because people love to answer polls. You just need to find the best way to inquire, by asking questions that will not sound too marketing-like, and you’ll get the answers you had been searching for all along!
Feeling Confident? Let Your Customers Ask Questions
Just like there are things you want to know from your client base, there are also questions that they may have for your company, its products and services. When you enable the “question sticker,” it lets the people know that they can ask anything they want. Companies that play this game can actually benefit from it, as it builds stronger bonds between the brand and its customers. However, you have to be open, and most of all reactive. Otherwise, better stay away from that option.
There are so many ways to develop your business through Instagram Stories. However, you need to start somewhere. Hopefully, these few points will have convinced you to do so.
