When you wake up, you do not brush your teeth or drink a warm glass of milk. The first thing you do is look for your phone on the bedside table and check whether there are any emails or messages. It might be unfair to say that every person does the same thing every morning, but that’s just the majority.
Mobile phones have slowly become an indispensable part of a human being’s life. They are always searching for inspiration, good news, and information on the screen. That’s why businesses can utilize text message marketing to reach out to prospective clients.
Text message marketing is a simple and effective method in which businesses send messages in bulk to their customers about specials, promotions, alerts, and so on to increase their sales and grow their businesses. Many marketers do not use text messages in their marketing as they think it is old-fashioned or outdated. The fact remains that it is still one of the most effective ways of reaching customers.
According to studies, in today’s world, more than 5 billion people have access to sending and receiving text messages. In the US, most of the population between 20-40 years of age prefer text messages to keep in touch with their service providers.
Now that we understand that text message marketing holds potential, let us look at its possible advantages.
Advantages of SMS Marketing
Cost-Effective: SMS marketing is an exciting option for all types of business owners as it costs less when compared to other ways of marketing.
Immediate Delivery: Unlike other marketing methods where you may require people’s help and it may take time for you to reach your customers, text message marketing happens instantly. The moment you send an SMS, it is delivered to the receiver.
For Both Big and Small Businesses: Irrespective of whether your business is big or small, text message marketing is the best tool to have. Just by texting an SMS, you can announce a sale, promote a product, give a discount, and so on. So it is an advantage if you incorporate it into your business growth methods.
Mobile-Friendly: Nowadays, people are spending most of their time on mobile phones. Most businesses are making sure that whatever they do or offer is mobile-friendly. SMS fits into this, making it the most practical choice to grow your business.
Highest Reads: When compared to emails or any other advertising strategy format, text messages have the highest rate of being opened and read. Facts show that over 95% of text messages are read within no time from delivering the message to them. This makes SMS marketing stay on the top of the list of marketing strategies.
You will get a better ROI than other channels. You can gain a major advantage over your competitors, making you more visible on social media, which increases your followers, thereby improving your sales.
A common question is if a small business needs it. If you are running a small business, this method becomes even more critical as it builds customer relationships. Making your audience feel very important is always an advantage, and an SMS does this. Like other marketing methods, this is not free, but this is cheaper than different ways of growing your business. Many mass text service providers are affordable for even small-scale companies.
Concluding Thoughts
With all that said and done, even though it is not as popular as other marketing strategies, it is evident how well structured and well-written messages can impact your business. And this definitely warrants a try.
