You must have heard that ‘good things come in small packages.’ This is a common phrase in the business world and also goes well with booklet printing for marketing purposes.
But what’s a booklet?
Think of it this way; a little ring is known as a ringlet. A little pig is called a piglet. So, what’s a booklet? You guessed right: it’s a small book.
Booklets come in different shapes and sizes. They are typically smaller than books and have four to 48 pages. The number of pages majorly depends on the amount of information you want to pass to your audience. Here are some of the essential types and how they are useful for your business.
1. Newsletter
Both startups and giant corporations use booklets as newsletters to help their audience learn more about the company. The newsletter contains information about what’s happening in the business and any recent policies or amendments. These booklets are an effective way of forming a stronger bond with your customers and getting them to trust your company.
2. Brochure
These sales booklets contain information and descriptions about your products. In a business environment with steep competition, it’s wise to design your brochures correctly and bind them well to ensure they are user-friendly and durable.
3. Portfolio
Businesses that are into creative work including interior design, photography or those that create tailored products require a portfolio booklet. It allows them to showcase their unique art and proficiency to their prospective clients.
A well-designed portfolio booklet helps your existing customers and prospects to get a fair idea of the type and style of artwork your business is into.
4. Instruction manual
These booklets are also called owner’s manuals. They contain important information regarding a particular product. Instruction manuals provide step-by-step instructions on how to assemble or install the product. They also contain warranty and guarantee details.
5. Recipe booklet
Recipe booklets contain short but descriptive recipes. They are normally designed by companies selling cookery ingredients or by chefs.
6. Reference guide
Reference guides are like instruction manuals. However, they are usually brief and contain essential details about a product such as do’s and don’ts, features, benefits and more.
Booklets are an effective marketing strategy
When done correctly, booklet printing is an excellent advertising solution for your company. Your prospects and target audience are more likely to respond to booklets than other forms of marketing. Internet ads annoy users and end up getting blocked. On the other hand, broadcast advertising like radio and televisions are intrusive.
This doesn’t mean that all digital marketing methods are ineffective. But in some cases, it does pay off to stick to advertising methods that have proven effective. When done correctly, booklets can do a perfect job when it comes to informing your prospects about what your company offers.
The design, content, colors, layouts, and purposes are important factors you should consider when creating and sharing booklets. Printing and binding quality are also essential elements you should think about if you intend to use them as a marketing method.
