The humble sticker is an oft misunderstood tool, particularly when it comes to promotion and marketing. As it is so small and frequently associated with frivolity – for example, toys, artwork, and music merchandise – it tends to be dismissed as powerless. Yet, there is a good reason why campaigners, charities, and big businesses continue to use stickers as part of their branding efforts.
Many of the reasons why stickers are seen as frivolous are, ironically, also part of the reason why they’re so valuable for businesses. For instance, you might look at branded labels and stickers as being too fleeting. They are clearly not designed to last and won’t hang around for anywhere near as long as, say, a branded pen or calendar. Yet, they are extremely cheap to produce, which means that they can be distributed in huge numbers, across large populations.
Keep reading for some more genius ways to maximise the marketing potential of branded stickers and labels.
- Endless Array of Uses
If you utilise sticker printing services in your area, you’ll quickly realise that there are a thousand and one different ways to get value out of this marketing tool. From car bumpers to retail store windows, branded stationery, promotional brochures, leaflets, flyers, and more; if you can stick it, you can use it.
- Easy to Provide Information
Oftentimes, you’ll need to add extra information to a product on a temporary basis. It isn’t viable to completely redesign the label or packaging for a limited run, but you can manufacture a sticker and use that to present the additional bits and pieces. Plus, if you incorporate bright colours and an eye catching design, it will help to grab the attention of shoppers.
- Transportable and Great for ‘On the Road’
It isn’t always easy or cost effective to take bulk loads of brochures and flyers to tradeshows and exhibitions. Printed and branded stickers can be an effective alternative, because they are cheap to produce, can be transported with little effort, and do a great job of conveying your brand values. They’re also much less likely to end up on the floor or in the bin than flyers.
- Cheap to Design and Manufacture
Even large runs of promotional stickers are very affordable. They can be bought at prices as small as one pence per sticker, so businesses on a tight budget can get involved too. While you may be packing a logo, design, or series of company insights into a tiny space, if the layout and colour scheme is planned carefully, it can be every bit as powerful as a flyer.
- Long Term Value
As branded and promotional stickers are so cheap to produce, they can be manufactured in large quantities and stored for use in the future. You would, of course, have to be clever about your design is you wanted it to have a lengthy life shelf, but bright colours, vibrant patterns, and bold, clean lines rarely go out of style. Ultimately, if you manage to create a versatile sticker that is popular with customers, it could be used for promotion for a year or more.
- Clear Call to Action
You might also want to use your printed stickers as a direct call to action. This is handy on products, flyers, brochures, freebies, leaflets, and anything else that you might be planning to distribute among buyers and consumers. With a little bit of innovation, it is possible to go the extra mile and really turn heads. For instance, a small QR code on a printed sticker is an easy way to link promotional materials to your digital platform.
How to Spot a Reliable Sticker Printing Service
Ideally, you want a supplier than can take your design and turn into a bulk load of promotional stickers almost instantly. You certainly shouldn’t have to wait for too long. Don’t be afraid to ask a lot of questions and discuss potential deals relating to quantity. Generally, for most printers, the larger the run, the cheaper the price, but do confirm this for yourself before placing your own order.
