Print materials are a very important tool in any company’s marketing strategy. Customers are more likely to trust a business that uses print marketing as well as digital marketing. For a home business owner, print marketing can also convey a sense of professionalism. Using these print marketing tips, the materials can create a similar level of stability as a brick-and-mortar store for your customers. To make a strong impression while working from home, you need print marketing materials that will be most effective with customers. The following options are the best for your home business.
Business Cards
Professional business cards are essential to marketing your company. These 3.5 x 2-inch cards are the backbone of print marketing. They allow you to pass along all the information a customer needs to know about your company in a few seconds. This can help you when networking or at a trade show. Moreover, the card can then jog the customer’s memory days or even months later. The customer can even pass the card to someone else. This helps build word of mouth, since a customer doesn’t have to remember your information to recommend you. Professional business cards can let you market yourself as a professional.
Product Data Sheets
You can effectively market top products with product data sheets. These one-page flyers lay out the specifications, uses, and benefits of a product in an easy-to-read manner. This is very useful if your business focuses on one specific product. Without an office or store, data product sheets can also be a way to explain products to customers in a professional setting. Such sheets also let the customer know you care about the product’s specifications. This increases brand loyalty, especially if the customer needs the product to do something specific and technical. A product data sheet can give customers the detailed information they need to pick your product.
Postcards
Branded postcards are an inventive way to market to repeat customers. You can send regular customers a postcard when you’re offering deals or sales on items they regularly buy. You can even send them at the holidays or as a thank you for a big order. This sort of personal service builds your customers’ emotional attachment to the brand. Sending your postcards in window envelopes through regular mail will also make the gesture look more heartfelt. It’s important to spend some time marketing to your regular customers. You need to keep reaffirming their loyalty. Branded postcards are a great way to show them personalized attention, with professional materials.
Logo Stickers
You can use logo stickers to market your brand on the streets. These are a great tool if your company has a loyal customer base. You can give them to customers and encourage them to stick them on their devices. With a striking logo, these stickers will build brand awareness as people see them all over. They are known as the portable branding solution that can start conversations, make connections and represent a larger community. The sticker might even go viral and produce plenty of free publicity for your company. Beyond the marketing, a sticker campaign can make your business look modern and innovative. With a good sticker, your company can build a savvy marketing campaign.
Catalogues
Your home business can encourage browsers with a good catalogue. Many customers find it easier to look through products in a catalogue than online. If you offer seasonal products, a catalogue can also remind customers of your changing selections. The arrival of a new catalogue will remind the customer that they haven’t bought anything from you in some time. The customer will find it much easier to remember they need your product with a catalogue in front of them. As a result, catalogues can be a great way to encourage brand loyalty and get the customer interested in your products.
Print materials can be a great way to draw customers to your home business. The five examples above will help you market your company while building your professional image. Business cards build word of mouth and spread your information to customers. Product data sheets help market single, key products. Branded postcards help retain repeat customers through post mail. Logo stickers can strengthen brand recognition from your existing customers in dozens of places. Moreover, catalogues encourage product browsing among customers. These essential print marketing materials can give your home business a leg up. You will be ready to attract new customers and continue to build your brand awareness in the market.
