Big businesses have advertising agencies, enormous marketing budgets, consultants and teams for data analysis, and public relations experts. And what is the most effective marketing tool for small businesses? What is the secret weapon of successful private entrepreneurs? That’s right! Text message marketing (SMS marketing) for small businesses is a fast-track profit. It provides cost-effective but yet highly personalized communication with both your loyal and potential clients.
Now you don’t need to dive deeply into this subject or set it all up by yourself, since there are lots of text marketing software options. Such tools allow you to implement text message marketing for small businesses quickly and professionally. And before you start enjoying this experience, check out our tips for increasing your brand awareness via SMS marketing.
Make Your Offers Irresistibly Attractive
It means providing deals that your customers just can’t resist. You can text about big or obvious benefits like 50% discounts or 2+1 promos for strong effects. You need to capture the interest of your clients within a few seconds, and then take them right to your website promo section via the link in SMS, for example.
For small business, text message marketing is like a mouthpiece. Use it responsibly and send SMS only at appropriate times (select your specific business hours so your clients are sure that the texts won’t come least expected).
Use Short Texts and Intrigue Your Clients
How many characters can you easily read in 2-3 seconds? That is the answer to how long your text should be. 500+ characters essays can’t claim to be good marketing messages. Let’s get straight to the point.
With your text, make people see what profit they get from your service. As a result, they want to proceed clicking your link in SMS. Make your customers curious: “And what is here for me?” In addition, prepare thoroughly the landing page people are going to see from your SMS link. There should be no “error 404” or other disappointing surprises.
Don’t Bombard Your Customers
As the open rate for text message marketing for small businesses is around 98%, we predict that almost all of your SMS will be read. Your clients just can’t ignore SMS as they do with spam on emails.
If you text on every small piece of news, then soon it becomes annoying for your customers and ruins your painstakingly built reputation. Create a strict schedule for your SMS marketing campaign, setting a specific limit (how many times you contact certain groups of clients). Choose infrequent occasions, but make stunningly interesting offers to your audience via SMS.
Offer an Option to Unsubscribe
Of course, the last thing you want is for your clients to unsubscribe. However, by offering the choice of opting out, you gain more trust. Considering that they can quit any time, more people would agree to subscribe to your SMS mailing.
To make quitting a mailing list simple, add a link with this option to each of your SMS. Alternatively, suggest writing SMS in reply with the text STOP to unsubscribe.
On the positive side, your audience becomes more and more targeted with each unsubscribe.
Summing Up
Text message marketing (SMS marketing) for small businesses is worth trying and adding to a company’s marketing mix. To do it properly, take advantage of a professional text marketing software. It helps not to waste money and time on trial attempts. Moreover, it helps to get a rapid growth in the number of purchases.
