One of the biggest challenges in today’s market is learning how to expand your brand. This is not the easiest to accomplish thanks to the fact that the average consumer has so much access. The internet brought several advantages to the marketplace, however, it also created some of the greatest hurdles. With customers accessing millions of options for almost any service, how do you make your brand stand out? What differentiates you from the rest of the competition and how do you build a loyal fan base?
These aren’t easy questions to answer. The truth is, there are a lot of good ways to build your business and expand your brand. One of the most creative, and powerful methods to use is custom shipping boxes. These boxes represent an investment into your product and show your customers a higher level of quality and care, which sets you apart from the competition.
Use Your Custom Shipping Boxes to Expand Your Brand
At every turn, you want to look for ways to create customer loyalty and show your customers that they made a worthwhile decision. The good or service that you create is itself a powerful testament to the quality of your business and taking it to the next level looks like custom packaging. This is a chance to powerfully expand your brand and create an experience that matters.
Custom packaging says a couple of very important things to your customers. First, it tells them that they matter. The truth is you do not have to choose custom packaging at all. This is a completely optional luxury. However, it is one that creates an in-hand experience that is memorable. This also offers a unique chance to grow your brand as very few other ways allow.
What do you want to say about who you are as a brand and how to uniquely do so through the packaging you design? Some of the biggest brands in the world believe in this philosophy because put simply, it just works. When someone buys a piece of sound equipment from Bose, they expect a premium experience. Not only do they get that, but the custom packaging that Bose uses further enforces this truth.
If you seek to grow your business in a meaningful way, then create an experience for your customers centering around the packaging.
How Do You Use Custom Shipping Boxes?
So how easy is it to use custom boxes, and how do you use this marketing tool well? The good news is that it is easier than you think. The most important thing to remember is to not overcomplicate your process. Doing this well is important for you want to offer a premium packaging experience. However, this does not warrant overcomplicating the process.
Here is what you need to know about building custom shipping boxes to expand your brand:
1. Choose a Size
What size box best fits your product? The very first step is exploring the size of box you seek. What all needs to go in the box and how much room do you want to leave?
2. Choose a Box Style
There are different box styles to choose from. Depending on the size of box you need, the different styles optimize your premium experience. For instance, you have the one-piece folder box, the classic shipping box, and then the triangular mailer.
3. Set the Tone with a Custom Design
This step is all about the design. Base this off your branding and embrace your company as a whole. Yes, this package is for a particular product but reflects your business. Do not use colors that don’t make sense, and make sure your logo is adequately visible. This happens by uploading custom artwork or building your design from scratch.
4. Build Your Brand
Once you’ve finished designing your custom box, use these shipping boxes to expand your brand and impress your customers — one at a time!
Loyalty Is a Two-Way Street
With so many options to choose from, most customers look to find a brand they can fall in love with and stick to. The gift of loyalty that you can bring to a customer is good for both them and you. For them, they find a product and a brand that they do not have to worry about. They know they love it, and they do not have to think twice about using it. For you, you secure a loyal customer who helps you pursue your business goals.
By investing in custom shipping boxes, you walk your side of that agreement by showing each person receiving one of your boxes that they made the right decision.
