You’re not just a blogger. You’re a brand. While you may think that it’s your high-quality content that’s turning heads and driving traffic to your website, that’s only a half-truth. Readers and followers aren’t just investing in your content, they’re investing in you. And your online persona. Maintaining a consistent online brand is like a juggling act with so many balls in the air at any time. If you miss one catch, the entire show comes toppling down around you and your audience scatters.
But did you know that consistent branding doesn’t have to be a consistent headache for content creators? Here we’ll explore how to keep your online brand consistent with some realistic changes to your process.
Make yourself brand aware
Digital assets are anything that brings your brand value. So written documents, the latest version of your logo, fonts, colors and design files, videos, audio clips, marketing content, your branding – you get the idea. As a blogger, you’ll be handling a large number of these assets every time you create content on your blog and on your social media pages.
Uploading the wrong image with an old version of your logo or font can cause confusion and raise eyebrows about the validity and authenticity of your online persona. You don’t want to look like a cheap knock-off of your own brand! With brand awareness info from Bynder, you can help keep your brand memorable and recognizable with Digital Asset Management and careful implementation of your marketing strategy. These factors go hand in hand. By simplifying the way you handle your media, you’ll never worry about using incorrect files or jeopardizing your brand identity.
Establish your voice and stick to it
Admittedly, considering the “voice” of the content we read isn’t something we usually contemplate. However, when it’s seamlessly woven into your content, readers don’t have to! Your voice is an important part of your branding and keeping it consistent will reflect the type of blog you have and the kind of information you’re putting out there. Giving mixed signals will only confuse your readership and make you less authentic. A strong, consistent voice evokes brand loyalty and familiarity. Consider your core values and your content standards to help you find your specific online voice. This will help you drive your message home and keep readers coming back for more.
Work with templates
In terms of practicality, working with templates ensures you’re keeping to your brand guidelines and maintaining your brand across all platforms. Using templates helps you stick to a specific structure with all your posts, whether they’re on your blog, Instagram, or Facebook. This will help you build on your consistency and evoke a sense of familiarity with your readership and followers. Again, Digital Asset Management software can help you here, with streamlined content creation from start to finish.
Final thoughts
As you can see, brand consistency isn’t just important for larger companies; anyone who wants to build on their online presence and develop their following should consider the points above and implement them as soon as possible.
