What’s the true purpose of clothing labels for your brand? At surface level, their job is brand recognition. But beyond that, they directly influence the opinions that your customers have when it comes to your brand’s quality and dependability.
The last thing you want is to damage your customers’ trust and end up with unnecessary returns and complaints because of a clothing label mistake. If you want your brand to be taken seriously, you need to steer clear of these four mistakes, which trip up smaller labels all too often.
1. Using Sub-Par Materials
The temptation to save a bit of cash by going with the cheapest label option is always going to be there. But those thin, brittle labels with rough edges and shoddy stitching are never going to make a good impression when they start to fall apart after a few washes. Your customers will be the ones to notice first.
Next time, opt for materials that actually match the high standards of your products. If you’re selling top-of-the-line items, your labels should convey that same sense of quality. That’s why it’s so important to order from a reputable company like Labeloom, and ask for label samples so you can test them out in real-world conditions and see how they hold up.
2. Overcrowding the Label Design
You just don’t need to cram every last detail about your brand onto your main label. When you try to squeeze too much text or too many graphics onto a small space, it’ll probably end up looking like a jumbled mess and a bit amateur. Instead, keep it simple and let your logo and brand name shine.
On a similar note, things like care instructions don’t need to go on the main label. Move this information to a separate label if you need to, so your main label stays clean and professional.
3. Choosing the Wrong Label Type
Not every label is right for every single product you make. You wouldn’t use a thick, clunky label on a lightweight top, and it’d be just as silly to try to put a big neck label on a delicate dress. This could end up irritating your customers and having them cut the label out entirely, which, from a brand recognition perspective, is basically the opposite of what you want.
Think about the feel of the label against the skin when you’re choosing which style to go with. For something soft and lightweight, maybe a printed label is the way to go. For something a bit more structured, a woven label might be better.
4. Ordering Without Testing
Finally, don’t commit to a big order without seeing a sample first. Even tiny variations in color and texture can make a big difference to the end result. Taking the time to order a samplewill be worth it in the long run/
If you can avoid making these common clothing label mistakes, there’s no reason why you can’t get your labels right the first time. Making that bit of extra effort from the start, even as a small brand, shows that you care about the little things and you’re serious about putting out quality products.
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