There’s nothing quite like signing up for an event or service that comes with a sweet side of freebies.
There’s something about getting an unexpected (free!) gift that just makes it that much better.
From a business perspective, there isn’t much that is more efficient than original advertising. The uniqueness of your advertisement makes it more memorable and helps to build a stronger client community.
Koozies are a great promotional tool that both help your business and bring existing and potential clients joy (did I mention people love free things?!).
And who doesn’t love a win-win situation?
What makes koozies an excellent option?
A good promotional product leaves a lasting impression. Much like the lingering memory of that first refreshing sip of an ice-cold drink on a sweltering summer day.
The best way to advertise your brand or service is with an ad that many people can feast their eyes upon.
Among popular freebies selected by businesses are pens, fridge clips, totes, and koozies. Of these options, koozies might be your best bet.
You might be asking yourself why?
The short answer is people love fun products like koozies.
With a low cost and sizeable surface area, these goods allow for mass printing of a large, easy-to-see logo and/or catchphrase. With freebies being at the top of the list of most effective forms of advertisement throughout generations, you will want something easy on grandma and grandpa’s eyes as they keep their drinks cool at little Bobby’s birthday pool party.
The practical use of the merchandise is also at the top of the list when choosing a product to use as a promotional tool. They’re less likely to get tossed away or forgotten if they’re functional (and good-looking!).
Koozies are widely used and passed around at sporting events, festivals, and family parties to keep canned and bottled drinks chilly. As they make their way through crowds, an eye-catching logo will guarantee that many people will remember your name. And this, of course, increases your clientele!
How do you make a koozie that’s easy on the eyes?
Printing the right custom koozies is all about making it appealing, memorable, and simple. Also, remember to know your target audience!
Would your audience appreciate something adorable like a cartoon depiction? Or maybe they’d enjoy some humor like a play on words? Or are they more of a chic and elegant kind of crowd?
In other words: what’s a phrase or image that’s engaging and will make people give it a second glance?
Knowing how your audience will respond to your product is key in leaving the lasting impression you’re going for.
Since koozies are handed out at events and parties, people are engaged in the experience and their senses are in prime stimulatory mode. This makes it necessary to have a simple image or phrase that can be understood in mere seconds at a glance.
The colors of your koozie are also important to consider. Bright colors are attractive to the eye and ensure that you’ll get many looks! Whether you’re going for a classy royal blue or a bubbly baby blue, making a visually appealing product ensures its continued use and reinforces a person’s loyalty to your brand.
Incorporating promotional tools such as koozies into your business plan can help you maintain a successful marketing strategy at a reasonable cost to ensure that you’re getting the most bang for your buck!
