New York City hosts some of the most successful advertising agencies in the world. If you’re based in the city and looking to team up with a great agency, know that you have plenty of options. You’ll just have to find the perfect match.
In this article, we will dissect three of the best agencies in the Big Apple. This is based on:
- The services they offer
- Client history
- How easy they are to work with
3 Factors to Look for in an Ad Agency
But before we begin, keep the following factors in mind when choosing the agency that will promote your business.
1. Deciding what you need
Picking a company based on reputation is all good and well unless you have hired a company that has no experience in advertising to your niche.
It’s always a great idea to do some research on your agency beforehand. Knowing the company’s background, resources, and experiences is crucial to ensure the agency is a good match for your company. Otherwise you’ll find yourself wasting serious time and money.
2. Matching the size of your company to the agency
It’s a great idea to match the size of your company with the size of the ad agency so that you receive the kind of attention your company needs.
Therefore, it’s best for a small agency to work with another small agency. You’ll receive the right, personalized attention.
However, if you have a larger company, it would be beneficial to work with a large agency that can offer you a range of services that a smaller company might not be able to provide. A large company would be best handled by a large agency to receive the exposure it needs.
3. Do your research
This is a valuable but hard-hitting and effective point. Make sure to do your research beforehand, so you know exactly what kind of ad agency you’re recruiting! It never hurts to ask for a few references from former clients, either. Online reviews are also an important part of your research…this way, no nasty surprises!
3 Best Agencies in the City
Now onto some reputable and reliable agencies in New York City. These agencies have garnered overall positive online reviews and specialize in client results.
1. Strawberry Frog
Strawberry Frog is frequently cited as one of top advertising agencies in New York City. The agency prides itself on being the only major marketing company where the owners of the business are involved, hands-on, and in contact with the client. This is a very personal company with a focus on client satisfaction.
2. Blue Fountain Media
This agency is digital and focuses on design. Blue Fountain Media is a large agency with a larger base, and clients range from P&G to AT&T and NFL. Blue Fountain’s philosophy is that data and technology are the main contenders of marketing and innovation.
3. GMP
GMP (Growth Marketing Pro) is another reputable option in NYC. Its philosophy lies in coaching startups on how best to market themselves, identifying problems and crafting steps in order to help companies grow.
Which to Choose?
In NYC, there is the perfect marketing company waiting for you to call. If you’re searching for an agency that has the most potential to collaborate with your business, then Strawberry Frog is worth contacting. The team is completely hands-on and involved in crafting an ideal campaign for any company.
No matter the agency you’re interested in, just remember to do your research, understand the basics of the agency and prepare with a project proposal. The chemistry between your business and each agency is incredibly important — so be patient if your first choice does not work out.
Above all, the integrity of an agency always lies in client referrals. So, remember to take what past clients have said into account.
Happy hunting!
