Advances in face recognition technology have reached a point that we once thought was only possible in Sci-Fi movies. Despite the relationship and negative connotations, this technology is most often not used for nefarious purposes, but rather for private businesses or governments to improve their employees’ and citizens’ safety, respectively.
Particularly for private enterprises, facial recognition software offers tremendous, unrivaled benefits that can improve multiple facets of a business, including employee productivity and targeted marketing. If you are a business owner interested in investing in this software, here are some of the advantages you can expect after implementation.
Security
Larger businesses that employ their own security team need to be prepared for threats against the safety of their employees and property. Public areas, like malls or airports, and private locations, such as schools or office buildings, are always on high alert for intruders or anyone who poses a threat. While it is a grim reality to need to be constantly on watch, it is nonetheless valuable to have the most advanced technology available to mitigate risk.
In the event that an incident does occur, having proper facial recognition technology working in tandem with a security camera will help to gather valuable information about the perpetrators.
This technology can record facial features and cross-reference them with existing databases to help authorities with an investigation. Additionally, and as a preemptive measure, merely having the technology on hand is enough of a warning to deter any unsavory behavior from occurring on your property.
Human Resource Improvement
Firms that operate large facilities involved in manufacturing, warehousing, or retail will benefit from having robust facial recognition technology on hand. This tech can help identify inefficiencies within a staff and help to hold those who make mistakes or slack off responsible. It can also increase other human resources measures such as expediting the clock-in/clock-out process, streamlining security clearances, and monitoring employee behavior to find room for improvement.
This technology can also help monitor staff to see if they are stealing or causing harm to the firm or other employees. Hopefully, this is not an issue with most companies; however, the history of the “disgruntled employee” is long and storied.
Customer Retention
Retail marketers will appreciate the bevy of consumer data gained from facial recognition software. Cameras are able to identify customers and track their movements throughout a store, providing invaluable data on mass and individual consumer behavior.
Using this data, marketers can look at improving in-store layouts that better follow the natural flow of people traffic. They also can identify which areas of the store are neglected and move around products to maximize the retail space.
On an individual level, marketers will be able to target advertisements and promotions based on a customer’s in-store behavior. These ads and promotions can be delivered in-store as well, with data collecting cameras shuttling customer information to staff to aid in the sales process.
